Saw a thread recently on another board about members areas not getting updated enough and harming retention of joins. I answered that basically it's not in a lot of sponsors financial interests to update sites. The reasons are many and I'm not going into them now.
Updates = more retention. It's that simple. I'm assuming the sponsor has the skills to update with good content.
The balance is getting the costs of the updates to less than the profit on the retention and for many sites this is the problem. The cost of adding new content is more than the profit on the updates. Even for solo girl sites it's tough.
10 solo girl scenes a month will cost $4,000. With the profit on a months membership under $10 that means 400 members have to opt to stay another month to see a new scene every 3 days. Tough call unless you have a lot of members. Yes the big sites do, but what about the rest? Do the maths on lesbian or hardcore and you see the sponsors are screwed.
For most it's simply not economic to add new content to a paysite to increase retention. Unless it's non exclusive.
So here's an idea.
6 months updates, minimum 30 sets a month and 15 videos, mix of solo girl lesbian and boy girl, 45 pieces of content. All brand new, pre general release to the content store, depending on the success of this it might even be semi exclusive. The content only FOR YOUR MEMBERS AREA, so not for affiliate distribution which you can use your exclusive for. 3 months payment up front.
Just need to work out a price. Thinking around $30 a piece. So $1350 a month for 45 pieces of new content every day. Allows the sponsor to add 10 new sets or videos every week for the cost of $300 a week.
Don't tell me it has to be "exclusive" because the member will not stay if it's not "Jane Bloggs", if the surfer did not want anything else he would stay. Truth is on average they leave most sites 8 weeks after joining up. That's how much they want specific content. LOL
So let the flaming begin. It's just an idea I'm floating. My thoughts are few sponsors will go for it because they don't value retention that much. Contrary to all the nice words they put out.
Updates = more retention. It's that simple. I'm assuming the sponsor has the skills to update with good content.
The balance is getting the costs of the updates to less than the profit on the retention and for many sites this is the problem. The cost of adding new content is more than the profit on the updates. Even for solo girl sites it's tough.
10 solo girl scenes a month will cost $4,000. With the profit on a months membership under $10 that means 400 members have to opt to stay another month to see a new scene every 3 days. Tough call unless you have a lot of members. Yes the big sites do, but what about the rest? Do the maths on lesbian or hardcore and you see the sponsors are screwed.
For most it's simply not economic to add new content to a paysite to increase retention. Unless it's non exclusive.
So here's an idea.
6 months updates, minimum 30 sets a month and 15 videos, mix of solo girl lesbian and boy girl, 45 pieces of content. All brand new, pre general release to the content store, depending on the success of this it might even be semi exclusive. The content only FOR YOUR MEMBERS AREA, so not for affiliate distribution which you can use your exclusive for. 3 months payment up front.
Just need to work out a price. Thinking around $30 a piece. So $1350 a month for 45 pieces of new content every day. Allows the sponsor to add 10 new sets or videos every week for the cost of $300 a week.
Don't tell me it has to be "exclusive" because the member will not stay if it's not "Jane Bloggs", if the surfer did not want anything else he would stay. Truth is on average they leave most sites 8 weeks after joining up. That's how much they want specific content. LOL
So let the flaming begin. It's just an idea I'm floating. My thoughts are few sponsors will go for it because they don't value retention that much. Contrary to all the nice words they put out.
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