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Old 09-13-2011, 10:51 AM  
mountainmiester
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Join Date: Oct 2002
Location: Arizona
Posts: 509
None. I wrote an article for XBiz about 5 years back saying that the mainstream market has been watching the adult market (information my clients like ABC and ESPN had told me) and that they where learning how to do it better. Almost like, "Nice try and we commend your efforts, now it's our turn". I knew the day would come where the mainstream market would take over in the area of innovation and the use of technologies.

Mobile is a great example. Adult tried to get into this market early though mainstream providers in the EU where doing it 10 years ago. I represented CCBill at a conference in Paris where I was the only one there that had anything to do with adult but every media outlet in the EU was there.

Adult could not figure out how to monetize mobile content where mainstream adapted quickly making it a branding and advertising tool. Who was the first tube site? We all know that one as they coined the word Tube and it was far from adult.

10 year back 85% of all online revenues where generated from adult. Today, it's around 15%. Adult hasn't died, it's just that mainstream is now competing for those same dollars and anyone who thinks that there is no competition between dollars spent for porn versus dollars spent elsewhere are sorely mistaken and more than likely those here on this board complaining about their numbers.

Look at the biggest players in adult today and you see, how they conduct business, how they host and delivery content and realize that everything they do, are the same processes being used by Mainstream. CDN is a good example. Adult still thinks it's just a faster type of bandwidth when in fact, there is not a major mainstream media company online without it.

In the end, the best practices are being presented by mainstream now where it was once adult. My advice is to watch what they do, don't think we in adult are still the innovators and suck it up while you try to emulate their practices.

Adult is no longer the leaders in developing new ideas and technologies however this is not a competition of who is more brilliant, its about competition for revenues.
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Last edited by mountainmiester; 09-13-2011 at 10:53 AM..
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