Quote:
Originally Posted by Atticus
When trying to brand a site is going with a less popular extension (like .us or .me) a good idea if the extension works within the domain itself? I'm seeing this a lot more lately in mainstream and it got me curious.
For example, if you had an adult dating site would screw.me work and be memorable or would you be better off paying a lot more for a .com or something brandable that doesn't really mean anything?
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It depends on the industry. There have been a lot of social sites for instance doing well on alternate extensions, purely because they are utilizing domain hacks either of words/phrases or of a brand (like instagr.am, though bear in mind they bought instagram.com later).
They still have to have something REALLY interesting to succeed in that way, and in general they'd be better served getting a .com, but it's not altogether a bad idea to go that route IF you're doing a social site, app, etc. For other industries, probably not a good idea unless it's a REALLY good hack (like in our case, we are using Doma.in for one of our domain sites).
Even if you have to spend more to get a decent .com, much better to do that than lose people with an extension that sites in your industry typically aren't on.