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LOLZ.
Alot of those companies with cute non-dotcoms end up later paying big bucks for the corresponding dotcom. Also, when you run ad campaigns, you will often lose type-in traffic to the dotcom.. AKA lose money.
Dotcom is King and always will be.
Don't launch a product/ service without owning the dotcom. This is just my opinion.
But, if you just want something amateurish and local and you don't plan on going big, or if don't care about reaching deep in your pocket to pay off someone later, pick whichever extension of the month suits your fancy.
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