Quote:
Originally Posted by BittieBucks
1. Back links - am I right in thinking these are other sites that link to your site ? Well I did tell you all I was a newbie to this whole seo thing.
2. Targeted content - someone mentioned using google analyticals to identify what's working for your site and then creating custom content/pages to help with seo... Are these like blind pages that may not be seen by the surfer but seen by the search engines ???
Anymore input welcome 
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backlinks are websites that link to your site. If they are using a word in the link, that word is called an anchor tag (link).
Use the keywords that your site was designed for when you update everytime. If you use the same keywords as the ones used in the backlinks anchor tags, then it should help your search engine rank for those keywords.
~Ray