Thanks so much for so many informative replies, hopefully this will benefit other people not just me
It seems I got a lot of reading to do, but if it helps tha cause then it's time well spent

I will definitely follow up on the posts and also hit you up Media Guy...
Can I just ask two (probably dumb) questions...
1. Back links - am I right in thinking these are other sites that link to your site ? Well I did tell you all I was a newbie to this whole seo thing.
2. Targeted content - someone mentioned using google analyticals to identify what's working for your site and then creating custom content/pages to help with seo... Are these like blind pages that may not be seen by the surfer but seen by the search engines ???
Anymore input welcome
