I'm not sure what the certification standards are in the US but here the good ones are usually called massage therapists, have taken the expensive and hard to pass course and it is more clinical than relaxing. It still feels nice and they try to keep a calm environment but more down to business.
usually around 40 for 30 minutes and 60 for an hour on average.
Mine is an athlete so she knows exactly where to look when i come in with my aches and pains
