KIA ad fail?

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  • Gabriel
    Confirmed User
    • Apr 2002
    • 4789
    #1

    KIA ad fail?

    Kia Sportage Ad Sparks Pedophilia Controversy

    The ad, which promotes a dual-zone climate control feature in one of Kia's cars, took home the Silver Press Lion at the prestigious Cannes Lion Awards. But it is controversial, to say the least.

    The ad features a teacher lusting after his elementary school-aged student. On one side of the page, she appears as a young girl. On the other side, though, she becomes a scantily clad, buxom teen, seemingly as a product of the teacher's imagination.

    It's clearly designed to shock, and is succeeding. The advertising blog Copyranter called it "one of the sleaziest car ads ever," and noted that it doesn't even visualize the benefits of dual climate control very well.

    What do you think? Does the ad cross a line? Tell us in our poll below.

    http://www.huffingtonpost.com/2011/0..._n_883023.html




    I think it fails on multiple levels.
    ICQ#: 142295729
    Tags: None
    • marcop
      Confirmed User
      • Nov 2005
      • 4150
      #2
      That's enough to get Kia banned from GFY.

        Comment

        • munki
          Do Fun Shit.
          • Dec 2004
          • 13393
          #3
          How'd that slip past corporate?

          “I have the simplest tastes. I am always satisfied with the best.” -Oscar Wilde

            Comment

            • Sophie Delancey
              Confirmed User
              • Jun 2011
              • 1249
              #4
              That just comes off as way too creepy. I see what they're trying to achieve, but that's a major fail.
              Bright Desire - Smart, sensual porn.

              [email protected] Skype - SophieDelancey Twitter - @SophieDelancey ICQ - 602670915

                Comment

                • L-Pink
                  working on my tan
                  • Mar 2005
                  • 39151
                  #5
                  What's stunning is how many people at the ad agency as well as Kia had to sign off on a very creepy ad that doesn't attempt to sell cars.

                  .

                    Comment

                    • Bryan G
                      Confirmed User
                      • Aug 2005
                      • 8338
                      #6
                      WTF really???
                      Bryan
                      skype: bryan.glass3 | ICQ 302999591

                        Comment

                        • barcodes
                          Confirmed User
                          • Mar 2011
                          • 2040
                          #7
                          Originally posted by L-Pink
                          What's stunning is how many people at the ad agency as well as Kia had to sign off on a very creepy ad that doesn't attempt to sell cars.

                          .
                          Whoever approved that prob listened to the directors, artists, etc story of what the ad represented and didn't realize how fucked up it looked.

                          It says they won a Cannes award, they fell in love with the artwork

                          The designer used very vague separators, thinking people would think like he did imo.
                          Its easy to do that from time to time but with something so riske, it was a shitty call and a fucked up view to use.
                          Last edited by barcodes; 06-24-2011, 09:10 AM.

                            Comment

                            • Tom_PM
                              Porn Meister
                              • Feb 2005
                              • 16443
                              #8
                              In my view, the commentary contained in the article reflects the apparently predisposed view of the writer rather than any obvious conclusion to be made by a reader. Perhaps the take away from this article is how one should ignore opinion articles when the subject of the opinion is easy to absorb for ones own self. All I've learned is that the writer thinks that a male teacher lusts after a elementary school child in his imaginings. Truly sick.
                              43-922-863 Shut up and play your guitar.

                                Comment

                                • Due
                                  Confirmed User
                                  • Mar 2001
                                  • 3620
                                  #9
                                  Originally posted by Sophie Delancey
                                  That just comes off as way too creepy. I see what they're trying to achieve, but that's a major fail.
                                  For sure, but who cares, I just signed up for an anatomy class
                                  I buy plugs
                                  Skype: Due_Global
                                  /Due

                                    Comment

                                    • ottopottomouse
                                      She is ugly, bad luck.
                                      • Jan 2010
                                      • 13177
                                      #10
                                      Originally posted by L-Pink
                                      What's stunning is how many people at the ad agency as well as Kia had to sign off on a very creepy ad that doesn't attempt to sell cars.

                                      .
                                      I'm pretty convinced that ad agencies just sit around dreaming up shit ideas. Make them. Then wait until they find the right customer to sell them to - just adding a tiny bit at the end mentioning the brand.
                                      ↑ see post ↑
                                      13101

                                        Comment

                                        • Tom_PM
                                          Porn Meister
                                          • Feb 2005
                                          • 16443
                                          #11
                                          The article says the ad features a male teacher lusting after an elemntary school-aged student.

                                          Can someone point out to me how they think this ad features imaginings of the male? Also, where is the age of the student or level of class mentioned? I know, we're supposed to assume the end game and work backwards. I decline.

                                          Are we to believe that teenage girls dont have sexual fantasies? Again, we're supposed to assume the ending first and work backwards making things fit our sick imaginings. No thanks.

                                          Why is her hand on top of his? Why is she suggesting anatomy? Oh.. thats right we are REQUIRED to assume that the right panes are the pedophile teachers imaginings arent we? My bad.

                                          Yeah it's true, I've never met a teenage girl who wanted sex from anyone, especially an authority figure in her life. It never happens. Ever. If you think it does, you are Satan.


                                          I repeat: this ad does not indicate anything of the sort that the mind of the article writer concludes. The questions in the "poll" also indicate there was never any open minded study or consideration: "It's disgusting!" or "Whats the big deal?" are the poll options. How about something that allows a respondant to decide that they disagree with the disgusting preconceived notions of the author?

                                          Article Fail.
                                          43-922-863 Shut up and play your guitar.

                                            Comment

                                            • barcodes
                                              Confirmed User
                                              • Mar 2011
                                              • 2040
                                              #12
                                              Here's my take on it from a glance.

                                              The child sees a normal day while dad sees a hot fantasy.
                                              They put the simple childlike animation on the kids strip hoping you would get that was a kids out take and the detailed, older 60's w/e looking art for the older dad.
                                              The left strip uses blues for the a cooler mindset while the right uses warmer colors overall.
                                              The fact the paper is ripped is a last ditch effort to separate the views between dad and child.

                                              Imo it may have been less damaging if they didn't incorporate the same conversation between both strips but damaging none the less. That apple shot is a bit creepy lmao.

                                              I know most of you guys see similar separators, just my idea that the designer thought the general populous would understand this or mentally just take those in. Dumb move on all of them.

                                              IDK, just my take on what the artists were thinking.
                                              Overall, it's fucked up, just trying to put some kind of reasoning behind this lol.

                                                Comment

                                                • marketsmart
                                                  HOMICIDAL TROLL KILLER
                                                  • Dec 2004
                                                  • 20419
                                                  #13
                                                  how do you know that the girl on the left isn't a midget in college and over 18...





                                                  .

                                                    Comment

                                                    • grumpy
                                                      Too lazy to set a custom title
                                                      • Jan 2002
                                                      • 9870
                                                      #14
                                                      Don't let greediness blur your vision | You gotta let some shit slide
                                                      icq - 441-456-888

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                                                        • Tom_PM
                                                          Porn Meister
                                                          • Feb 2005
                                                          • 16443
                                                          #15
                                                          The left reflects the teacher ignoring the gifts and asking where they should begin all the while keeping the innocent perspective of teacher and student.

                                                          I see the right panes as the sexual fantasy of the girl who is hot for her teacher. It is all reflecting the girls mind. Him saying he is pleased to be with her. He's pleased with her juicy offering. Finally she suggests anatomy lessons.
                                                          43-922-863 Shut up and play your guitar.

                                                            Comment

                                                            • Gabriel
                                                              Confirmed User
                                                              • Apr 2002
                                                              • 4789
                                                              #16
                                                              Originally posted by barcodes
                                                              The left strip uses blues for the a cooler mindset while the right uses warmer colors overall.
                                                              The fact the paper is ripped is a last ditch effort to separate the views between dad and child.

                                                              Imo it may have been less damaging if they didn't incorporate the same conversation between both strips but damaging none the less. That apple shot is a bit creepy lmao.

                                                              I know most of you guys see similar separators, just my idea that the designer thought the general populous would understand this or mentally just take those in. Dumb move on all of them.

                                                              IDK, just my take on what the artists were thinking.
                                                              Overall, it's fucked up, just trying to put some kind of reasoning behind this lol.
                                                              I agree, had they not carried over the conversation it would convey the cool/hot idea better. Im still trying to figure out the tear down the middle, is it part of the ad or was the ad on 2 separate pages?
                                                              ICQ#: 142295729

                                                                Comment

                                                                • barcodes
                                                                  Confirmed User
                                                                  • Mar 2011
                                                                  • 2040
                                                                  #17
                                                                  Originally posted by Gabriel
                                                                  I agree, had they not carried over the conversation it would convey the cool/hot idea better. Im still trying to figure out the tear down the middle, is it part of the ad or was the ad on 2 separate pages?
                                                                  I think its part of the ad, just a visual separator to reinforce the whole dual climate thing as it looks like its split right in the middle.

                                                                  It also could have been done just to make it not seem like it was the same persons thoughts, but I cant say for sure. They use that a lot to show two different characters or personalities on movie posters, yet usually ones a good guy and ones a bad guy lol.

                                                                  I think they just didn't use something as cleaver as the movie guys have.











                                                                  etc

                                                                  Just my take on it
                                                                  [/CENTER]

                                                                    Comment

                                                                    • _Richard_
                                                                      Too lazy to set a custom title
                                                                      • Oct 2006
                                                                      • 30989
                                                                      #18
                                                                      crazy what is acceptable subject matter to create controversy

                                                                        Comment

                                                                        • Goldmaniacs
                                                                          Confirmed User
                                                                          • Dec 2005
                                                                          • 344
                                                                          #19
                                                                          KIA = Killed In Action
                                                                          Sig for lease.

                                                                            Comment

                                                                            • the Shemp
                                                                              congrats to the winners
                                                                              • Nov 2001
                                                                              • 10891
                                                                              #20
                                                                              all Kia galleries have been blacklisted ...
                                                                              i use Vacares...so should you
                                                                              Submit your picture galleries to my site...Outlaw TGP

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                                                                                • JFK
                                                                                  FUBAR the ORIGINATOR
                                                                                  • Jan 2002
                                                                                  • 67369
                                                                                  #21
                                                                                  Originally posted by the Shemp
                                                                                  all Kia galleries have been blacklisted ...
                                                                                  did you pull links

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                                                                                    • the Shemp
                                                                                      congrats to the winners
                                                                                      • Nov 2001
                                                                                      • 10891
                                                                                      #22
                                                                                      Originally posted by JFK
                                                                                      did you pull links
                                                                                      http://linkspulled.com/
                                                                                      i use Vacares...so should you
                                                                                      Submit your picture galleries to my site...Outlaw TGP

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                                                                                        • Profits of Doom
                                                                                          Monster Rain
                                                                                          • Feb 2004
                                                                                          • 4978
                                                                                          #23
                                                                                          Originally posted by the Shemp
                                                                                          http://linkspulled.com/
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                                                                                            • biskoppen
                                                                                              Confirmed User
                                                                                              • Mar 2003
                                                                                              • 5809
                                                                                              #24
                                                                                              Pulled... the links
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                                                                                                • Matt 26z
                                                                                                  So Fucking Banned
                                                                                                  • Apr 2002
                                                                                                  • 18481
                                                                                                  #25
                                                                                                  I think you'd have to be pretty damn stupid to not "get it" and be offended by this.

                                                                                                  It's advertising climate control on each side of the car. You've got an innocent grade school scene on one side (representing the driver side) and the same scenario on the other side with much older figures and innuendos (representing the passenger side). Point being, the driver can be a little cool if he wants while the passenger is a little warm.

                                                                                                  I think the ad is fantastic.
                                                                                                  Last edited by Matt 26z; 06-24-2011, 06:58 PM.

                                                                                                    Comment

                                                                                                    • lagcam
                                                                                                      Confirmed User
                                                                                                      • Jul 2007
                                                                                                      • 2890
                                                                                                      #26
                                                                                                      Whether the advert crosses a line or not, it certainly achieves its objective of making people talk about it and of course the KIA brand.

                                                                                                      Whether that has a positive or negative effect on sales remains to be seen. I know I won't be buying a KIA car, but there again I wasn't planning on ever buying one anyway
                                                                                                      Working Cam site for sale - NOT affiliate.

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                                                                                                        • JD
                                                                                                          Too lazy to set a custom title
                                                                                                          • Sep 2003
                                                                                                          • 22651
                                                                                                          #27
                                                                                                          Originally posted by lagcam
                                                                                                          Whether the advert crosses a line or not, it certainly achieves its objective of making people talk about it and of course the KIA brand.

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