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Good quality images
Get them clicking to read more
High quality text
Don't over do it with ads, and keep them to one side, don't interfere with the posts
I'm not sure what a good bounce rate for a blog is, it really depends on the set up. A lot of bloggers are trying to get that first click to go to the tour or the hosted gallery or whatever... others want to build a fan base, play the long game! Good luck.
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