Originally Posted by TheDoc

As many have pointed out the $29.95 option does the best. I have seen lower price points convert slightly better - however, the price difference, even $5 more, easily kills the better conversion income. It does have a limit on higher costs as rebills drop and cb's are also done on income volume, so over $30 can cause trouble if you do volume.

With downloads vs. streams.... A download does not mean 'to your pc' - Those words would be: Download to own or to your pc, THEN it means that. You can actually STOP calling them downloads/streams.... members do not know the difference.

If you want to offer a download to own option, charge $5 extra for EACH, otherwise stream it and call it a download.