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As many have pointed out the $29.95 option does the best. I have seen lower price points convert slightly better - however, the price difference, even $5 more, easily kills the better conversion income. It does have a limit on higher costs as rebills drop and cb's are also done on income volume, so over $30 can cause trouble if you do volume.
With downloads vs. streams. A download does not mean 'to your pc' - Those words would be: Download to own or to your pc, THEN it means that. You can actually STOP calling them downloads/streams. Members do not know the difference.
You can test it yourself, poll your members and they'll say they like downloads, but put a vote option on the video formats, and the streaming options kill it. Same goes with video formats, sizes and quality. Another example is flash streams, while it can easily be the most popular video feature, it's always one of lowest polled options.
They have no idea wtf this stuff means, they're told by us what they like, they have no idea what to like other than what we tell them.
If you want to offer a download to own option, charge $5 extra for EACH, otherwise stream it and call it a download.
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