If You Want A Massive Amount Of Traffic From Facebook Read This Article
Great opportunity for programmers and developers.
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Trusted Traffic - the next generation of traffic
by Adrian Bye
At Adtech last year, a well known broker was complaining to me that since pay per click advertising came out, there really haven?t been any worthwhile new forms of driving traffic. Especially compared to the past when there were new forms of traffic being developed quite frequently.
Well, there?s a new form of traffic around the corner. I?m calling it "trusted traffic". Facebook is the first company to deliver this, but others certainly will as well. It?s basically a form of virally driven traffic delivered via an application from a social network. Before I go into more details, let me tell you what it can offer you.
Volume? Let?s talk volume!
Facebook is a major social networking site and has recently surpassed EBay in total traffic volume. They are apparently on track to overtake Google. A year or so ago, they launched their internal photo sharing application, effectively like Flickr, but for their internal network. Volume took off, and Facebook now has as much photo traffic as ALL THE OTHER PHOTO SHARING SITES COMBINED- DOUBLED! Yes, Facebook has double the traffic of every other photosharing site added together. But that?s only a part of the overall functionality of Facebook...
This same platform that drove tremendous volume for their photo sharing application is now available to anyone who wants to make an application for it! James Hong, the founder of HotOrNot.com is calling this "the new internet". And, this is a brand new opportunity since it was just launched the other week.
So now Facebook is letting you drive traffic from their site, the same traffic source that is larger than eBay.
How to get trusted traffic to work
What they are doing is allowing the general population to create applications that will run within their network. So if you develop a simple website that does something the users like, they will all "install" it to their profiles. And, since social networking sites are so inherently viral, the application will automatically spread its way across the entire network. An application itself can be extremely simple ? one from the Washington Post allows you to answer a couple of questions and then displays on your profile what your political leaning is.
Facebook is taking a very hands off approach, they will let you keep all ad revenue or processing revenue you generate via the site (and they are including a special checkout application to make it easy to bill users). For this community I think the real value is in the lead generation opportunities. When an application is installed, you automatically get access to a user?s data on their profile. I?m not quite clear what this means, but it may even be enough to qualify for a lead in some markets, eg email, name, phone.
But the key behind this is that it has to be a GOOD application, one that friends learn about from their friends. That?s why I?m calling this "trusted traffic". Running the latest "free plus shipping" offer won?t work here. It needs to be something people want (yeah, sure, everyone wants free plus shipping. ;-) ).
So if you can come up with an application that is interesting enough to a lot of users on Facebook AND which can generate leads, you?re going to be doing very well. It might be time to get that second aircraft you always wanted.
http://www.dmconfidential.com/blogs/...b_Trends/1392/
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Trusted Traffic - the next generation of traffic
by Adrian Bye
At Adtech last year, a well known broker was complaining to me that since pay per click advertising came out, there really haven?t been any worthwhile new forms of driving traffic. Especially compared to the past when there were new forms of traffic being developed quite frequently.
Well, there?s a new form of traffic around the corner. I?m calling it "trusted traffic". Facebook is the first company to deliver this, but others certainly will as well. It?s basically a form of virally driven traffic delivered via an application from a social network. Before I go into more details, let me tell you what it can offer you.
Volume? Let?s talk volume!
Facebook is a major social networking site and has recently surpassed EBay in total traffic volume. They are apparently on track to overtake Google. A year or so ago, they launched their internal photo sharing application, effectively like Flickr, but for their internal network. Volume took off, and Facebook now has as much photo traffic as ALL THE OTHER PHOTO SHARING SITES COMBINED- DOUBLED! Yes, Facebook has double the traffic of every other photosharing site added together. But that?s only a part of the overall functionality of Facebook...
This same platform that drove tremendous volume for their photo sharing application is now available to anyone who wants to make an application for it! James Hong, the founder of HotOrNot.com is calling this "the new internet". And, this is a brand new opportunity since it was just launched the other week.
So now Facebook is letting you drive traffic from their site, the same traffic source that is larger than eBay.
How to get trusted traffic to work
What they are doing is allowing the general population to create applications that will run within their network. So if you develop a simple website that does something the users like, they will all "install" it to their profiles. And, since social networking sites are so inherently viral, the application will automatically spread its way across the entire network. An application itself can be extremely simple ? one from the Washington Post allows you to answer a couple of questions and then displays on your profile what your political leaning is.
Facebook is taking a very hands off approach, they will let you keep all ad revenue or processing revenue you generate via the site (and they are including a special checkout application to make it easy to bill users). For this community I think the real value is in the lead generation opportunities. When an application is installed, you automatically get access to a user?s data on their profile. I?m not quite clear what this means, but it may even be enough to qualify for a lead in some markets, eg email, name, phone.
But the key behind this is that it has to be a GOOD application, one that friends learn about from their friends. That?s why I?m calling this "trusted traffic". Running the latest "free plus shipping" offer won?t work here. It needs to be something people want (yeah, sure, everyone wants free plus shipping. ;-) ).
So if you can come up with an application that is interesting enough to a lot of users on Facebook AND which can generate leads, you?re going to be doing very well. It might be time to get that second aircraft you always wanted.
http://www.dmconfidential.com/blogs/...b_Trends/1392/
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