Quote:
Originally Posted by TheDoc
Truly too many factors.... if it's an ex member list, without question you can convert them at astounding ratios and be much more aggressive in your marketing, but it takes powerful emails to produce powerful results.
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Well said!
Between the data and the mechanics, soooo many variables. And once you learn what your recipients respond to, you need to create the right killer ad copy for each list, segment, site, landing page, etc. No one stat can be the norm for everyone.