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The ONLY thing that matters is $/unique
All the rest is meaningless.
If sponsor A shaves 80% of your sales and redirects 40% of your traffic but pays an average of 75 cents per click
And sponsor B never shaves and credits every single unique but pays an average of 5 cents per click....
When you send 1000 clicks to each, you still make 15x as much money with A than you'd make with B
Affiliate marketing is an auction where sponsors compete for your traffic. All the rest is an emotional distraction from a simple business decision.
*The above assumes they aren't card banging, doing anything illegal or in some way harming your bookmakers etc...
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