Here's a preview of the educational series to be presented at Summer Internext. We are still working on some of the presenters, but this year we have really broken the mold of the same old seminars - I think you'll agree.
Internext Educational Series
Special thanks to NATS for stepping up and sponsoring this years Educational Program. And a big thanks to our corporate sponsor Pussycash and all the companies who support the best attended show of the year.
Free Badges you ask? Just say I'm going at www.adultwhoswho.com by June 29th and we will randomly pick two lucky members to recieve pairs of passes.
Havent registered yet you say - register by July 20th and save $50 smackers!
Internext Summer 2007 Educational Program Outline
Maximizing Your Content
Friday, August 3, 10:00am ? 11:00am
All About Opportunities: Are You Missing Out? There are more opportunities than ever to distribute good content, and this seminar will help attendees determine where the right "fits" for them might be. What markets are heating up? What will the next generation of distribution channels look like? What kinds of content do people seek? From finding partners to opening new markets, this panel will demystify the maze.
Friday, August 3, 1:00pm ? 2:00pm
Protecting Your Brand: Whether they're domain thieves, pirates, fraudsters, hackers, trademark abusers, or other bad guys, there are a lot of people out there working against you. This panel of experts will illuminate the pitfalls of modern distribution channels and reveal the newest solutions for ensuring you don't fall victim - and what steps to take if you do.
Friday, August 3, 2:30pm ? 4:30pm
Capitalizing Your Success: Adult company owners historically have faced an uncertain market when attempting to sell or exit their companies; however, the past several years have opened new markets as mainstream financial interest in adult continues to grow. How should companies in the adult entertainment industry position themselves to become candidates for a profitable sale or recapitalization? Are there ways for them to access public markets? Attend this first-in-the-industry seminar during which investment banking professionals and major adult owners who have participated in capitalization transactions will discuss adult industry-specific solutions.
Saturday, August 4, 11:00am ? 12:00pm
Leveraging Your Customer Base: Now that you've grown a successful business, how can you expand your product offerings and delivery methodologies to encourage increased loyalty among existing customers while attracting the attention of new fans? Join this panel for a lively discussion of unusual licensing ideas, products others have added to their lines successfully, and consumer trends on the horizon.
Saturday, August 4, 1:00pm ? 2:30pm
Evolving Distribution Models: Brick-and-mortar sales have slowed; the Web, video-on-demand, and pay-per-view TV have heated up ? and everyone's still trying to figure out what's going on with the mobile space, at least in the U.S. Join this panel of experts from across the distribution spectrum as they attempt to unravel where content producers' best bets are now and where they're likely to be in the next five years.
Sales & Marketing
Includes the following sessions:
Friday, August 3, 10:00am ? 11:00am
Customer Service: The New Marketing: Customer "churn" costs money. Whether you sell brick-and-mortar product or online goods or services, it?s far less expensive to keep customers happy than it is to replace them when their loyalties waver. This panel of experts will share their experiences in the trenches and help you find ?the little things? that not only cement relationships with existing customers, but also turn those customers into powerful marketing machines.
Friday, August 3, 1:00pm ? 2:00pm
Think Locally; Sell Globally: Today?s market has no boundaries. Shouldn?t your business be boundary-less too? Discover the technologies and e-commerce solutions smart merchants employ when selling to a global audience. Address language barriers, currency differences, legal compliance, and fraud deterrence.
Friday, August 3, 2:30pm ? 4:30pm
Advanced Traffic Management: Led by a noted authority on traffic management both inside and outside the adult space, this advanced workshop will help experienced traffic managers determine the best ways to monetize their existing traffic and create opportunities for acquiring new traffic in the rapidly changing online landscape.
Saturday, August 4, 11:00am ? 12:00pm
The Domain Game: "Domaining" - the art of developing a portfolio of domains that can be sold later at a profit or turned into cash generators with little or no effort - is a growing area of interest in adult and the mainstream. Learn how to make money in this burgeoning field without loosing your shirt.
Saturday, August 4, 1:00pm ? 2:30pm
Optimizing Your Brand?s Reach: Getting the right marketing message out to the right people at the right time is one of the keys to success. This workshop, led by an expert with copious experience behind the scenes at a major search engine, not only will expose attendees to specific search-engine programs that are newly friendly to adult, but also demonstrate how to optimize a marketing message, address branding effectively, and think of ?traffic? as people, not numbers.
Technology & Innovation
Designed for anyone who wants to know what the future may bring, this track takes a look behind the scenes at tech issues (including legality) with an eye to helping attendees make their business run more smoothly and profitably today and tomorrow. Includes the following sessions:
Friday, August 3, 10:00am ? 11:00am
iSex: How iPod, iPhone, and other portable technologies are changing the adult entertainment landscape - and how you can cash in on the trend.
Friday, August 3, 1:00pm ? 2:00pm
Technology Overview: What technologies are becoming the most important for adult entertainment companies? How can you take advantage of them? Is the future really digital, and if so, how can you capitalize on that? How can companies manage their assets most efficiently and effectively in the digital age?
Friday, August 3, 2:30pm ? 4:30pm
Putting Web 2.0 to Work for You: The days of ?if you build it, they will come? are long gone. Today?s surfers want a Web experience that speaks to them on an intensely personal level and lets them determine every detail of their encounter. This workshop will reveal how the most successful Web 2.0 mavens are employing new concepts and techniques to keep users happy, and how you can emulate their success.
Saturday, August 4, 11:00am ? 12:00pm
Future Tech: From interactive sex on the television screen to immersive technologies that allow users literally to ?reach out and touch someone,? there are some exciting new technologies on the horizon. Explore them and be ahead of the curve when they arrive. This presentation includes hands-on experience with some emerging technologies.
Saturday, August 4, 1:00pm ? 2:30pm
Think Tank: Community Sites: Community sites and user-submitted content present both challenges and opportunities to adult entertainment entrepreneurs. What?s going to be the next big thing in the realm, and ? more importantly - how will these sites make money?
Special Sessions
Friday, August 3, 10:00am ? 11:00am
Novelty Business Web Basics: JT's Stockroom founder Joel Tucker has been in the e-commerce vanguard since before there was an Internet. Today, his online store is one of the most respected and profitable within the fetish community. During this presentation, Tucker will share his secrets of success, how to avoid the missteps he has made, and where he thinks the novelty business is heading.
Friday, August 3, 1:00pm ? 2:00pm
Speed Networking: Join us for a fast-paced networking event that will get your blood and your business acumen pumping! Think of it as speed dating with business cards and without the commitment.
Friday, August 3, 2:30pm ? 4:30pm
Site Critique Clinic (Round 1): This interactive workshop will help audience members analyze and evaluate their websites with an eye to making less-than-stellar products good and good products better. What?s good about the site? What about the site could be improved to make it more user-, search-engine-, or affiliate-friendly? Leave your defensive mechanisms at home and be ready to make changes for the better! (Requires advance reservation.)
Saturday, August 4, 11:00am ? 12:00pm
Gay Community Roundtable: Like the rest of the adult industry, the gay segment is evolving ? but sometimes for different reasons. Join this community discussion group led by some of the most outspoken people from the gay realm, and learn what?s on their minds and on their radar regarding revenue streams, content formats, distribution models, and marketing trends.
Saturday, August 4, 1:00pm ? 2:30pm
Site Critique Clinic (Round 2): This interactive workshop will help audience members analyze and evaluate their websites with an eye to making less-than-stellar products good and good products better. What's good about the site? What about the site could be improved to make it more user-, search-engine-, or affiliate-friendly? Leave your defensive mechanisms at home and be ready to make changes for the better! (Requires advance reservation.)
Be sure not to miss the welcome address and cocktail reception on the evening preceding the start of the conference and the live adult domain auction on the second day!
Internext Educational Series
Special thanks to NATS for stepping up and sponsoring this years Educational Program. And a big thanks to our corporate sponsor Pussycash and all the companies who support the best attended show of the year.
Free Badges you ask? Just say I'm going at www.adultwhoswho.com by June 29th and we will randomly pick two lucky members to recieve pairs of passes.
Havent registered yet you say - register by July 20th and save $50 smackers!
Internext Summer 2007 Educational Program Outline
Maximizing Your Content
Friday, August 3, 10:00am ? 11:00am
All About Opportunities: Are You Missing Out? There are more opportunities than ever to distribute good content, and this seminar will help attendees determine where the right "fits" for them might be. What markets are heating up? What will the next generation of distribution channels look like? What kinds of content do people seek? From finding partners to opening new markets, this panel will demystify the maze.
Friday, August 3, 1:00pm ? 2:00pm
Protecting Your Brand: Whether they're domain thieves, pirates, fraudsters, hackers, trademark abusers, or other bad guys, there are a lot of people out there working against you. This panel of experts will illuminate the pitfalls of modern distribution channels and reveal the newest solutions for ensuring you don't fall victim - and what steps to take if you do.
Friday, August 3, 2:30pm ? 4:30pm
Capitalizing Your Success: Adult company owners historically have faced an uncertain market when attempting to sell or exit their companies; however, the past several years have opened new markets as mainstream financial interest in adult continues to grow. How should companies in the adult entertainment industry position themselves to become candidates for a profitable sale or recapitalization? Are there ways for them to access public markets? Attend this first-in-the-industry seminar during which investment banking professionals and major adult owners who have participated in capitalization transactions will discuss adult industry-specific solutions.
Saturday, August 4, 11:00am ? 12:00pm
Leveraging Your Customer Base: Now that you've grown a successful business, how can you expand your product offerings and delivery methodologies to encourage increased loyalty among existing customers while attracting the attention of new fans? Join this panel for a lively discussion of unusual licensing ideas, products others have added to their lines successfully, and consumer trends on the horizon.
Saturday, August 4, 1:00pm ? 2:30pm
Evolving Distribution Models: Brick-and-mortar sales have slowed; the Web, video-on-demand, and pay-per-view TV have heated up ? and everyone's still trying to figure out what's going on with the mobile space, at least in the U.S. Join this panel of experts from across the distribution spectrum as they attempt to unravel where content producers' best bets are now and where they're likely to be in the next five years.
Sales & Marketing
Includes the following sessions:
Friday, August 3, 10:00am ? 11:00am
Customer Service: The New Marketing: Customer "churn" costs money. Whether you sell brick-and-mortar product or online goods or services, it?s far less expensive to keep customers happy than it is to replace them when their loyalties waver. This panel of experts will share their experiences in the trenches and help you find ?the little things? that not only cement relationships with existing customers, but also turn those customers into powerful marketing machines.
Friday, August 3, 1:00pm ? 2:00pm
Think Locally; Sell Globally: Today?s market has no boundaries. Shouldn?t your business be boundary-less too? Discover the technologies and e-commerce solutions smart merchants employ when selling to a global audience. Address language barriers, currency differences, legal compliance, and fraud deterrence.
Friday, August 3, 2:30pm ? 4:30pm
Advanced Traffic Management: Led by a noted authority on traffic management both inside and outside the adult space, this advanced workshop will help experienced traffic managers determine the best ways to monetize their existing traffic and create opportunities for acquiring new traffic in the rapidly changing online landscape.
Saturday, August 4, 11:00am ? 12:00pm
The Domain Game: "Domaining" - the art of developing a portfolio of domains that can be sold later at a profit or turned into cash generators with little or no effort - is a growing area of interest in adult and the mainstream. Learn how to make money in this burgeoning field without loosing your shirt.
Saturday, August 4, 1:00pm ? 2:30pm
Optimizing Your Brand?s Reach: Getting the right marketing message out to the right people at the right time is one of the keys to success. This workshop, led by an expert with copious experience behind the scenes at a major search engine, not only will expose attendees to specific search-engine programs that are newly friendly to adult, but also demonstrate how to optimize a marketing message, address branding effectively, and think of ?traffic? as people, not numbers.
Technology & Innovation
Designed for anyone who wants to know what the future may bring, this track takes a look behind the scenes at tech issues (including legality) with an eye to helping attendees make their business run more smoothly and profitably today and tomorrow. Includes the following sessions:
Friday, August 3, 10:00am ? 11:00am
iSex: How iPod, iPhone, and other portable technologies are changing the adult entertainment landscape - and how you can cash in on the trend.
Friday, August 3, 1:00pm ? 2:00pm
Technology Overview: What technologies are becoming the most important for adult entertainment companies? How can you take advantage of them? Is the future really digital, and if so, how can you capitalize on that? How can companies manage their assets most efficiently and effectively in the digital age?
Friday, August 3, 2:30pm ? 4:30pm
Putting Web 2.0 to Work for You: The days of ?if you build it, they will come? are long gone. Today?s surfers want a Web experience that speaks to them on an intensely personal level and lets them determine every detail of their encounter. This workshop will reveal how the most successful Web 2.0 mavens are employing new concepts and techniques to keep users happy, and how you can emulate their success.
Saturday, August 4, 11:00am ? 12:00pm
Future Tech: From interactive sex on the television screen to immersive technologies that allow users literally to ?reach out and touch someone,? there are some exciting new technologies on the horizon. Explore them and be ahead of the curve when they arrive. This presentation includes hands-on experience with some emerging technologies.
Saturday, August 4, 1:00pm ? 2:30pm
Think Tank: Community Sites: Community sites and user-submitted content present both challenges and opportunities to adult entertainment entrepreneurs. What?s going to be the next big thing in the realm, and ? more importantly - how will these sites make money?
Special Sessions
Friday, August 3, 10:00am ? 11:00am
Novelty Business Web Basics: JT's Stockroom founder Joel Tucker has been in the e-commerce vanguard since before there was an Internet. Today, his online store is one of the most respected and profitable within the fetish community. During this presentation, Tucker will share his secrets of success, how to avoid the missteps he has made, and where he thinks the novelty business is heading.
Friday, August 3, 1:00pm ? 2:00pm
Speed Networking: Join us for a fast-paced networking event that will get your blood and your business acumen pumping! Think of it as speed dating with business cards and without the commitment.
Friday, August 3, 2:30pm ? 4:30pm
Site Critique Clinic (Round 1): This interactive workshop will help audience members analyze and evaluate their websites with an eye to making less-than-stellar products good and good products better. What?s good about the site? What about the site could be improved to make it more user-, search-engine-, or affiliate-friendly? Leave your defensive mechanisms at home and be ready to make changes for the better! (Requires advance reservation.)
Saturday, August 4, 11:00am ? 12:00pm
Gay Community Roundtable: Like the rest of the adult industry, the gay segment is evolving ? but sometimes for different reasons. Join this community discussion group led by some of the most outspoken people from the gay realm, and learn what?s on their minds and on their radar regarding revenue streams, content formats, distribution models, and marketing trends.
Saturday, August 4, 1:00pm ? 2:30pm
Site Critique Clinic (Round 2): This interactive workshop will help audience members analyze and evaluate their websites with an eye to making less-than-stellar products good and good products better. What's good about the site? What about the site could be improved to make it more user-, search-engine-, or affiliate-friendly? Leave your defensive mechanisms at home and be ready to make changes for the better! (Requires advance reservation.)
Be sure not to miss the welcome address and cocktail reception on the evening preceding the start of the conference and the live adult domain auction on the second day!
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