Quote:
Originally Posted by JFK
Could it be a reflection of the state of things ?  |
Yes JFK I think it is!
At the end of the day a member is worth less today then it was a few years ago, this has nothing to do with TB as a company and more to do with people having less money to spend. All you need to do is map the change in member decline due to "insufficient funds" to know this.
I think the companies that are blindly looking at primary sales numbers as the be all and end all of success are the ones people really need to worry about because they are the companies that one day close the doors and have nothing left to pay webmasters.
Buy a sale at $40 to make $32 from that member = Death
Changing payout inline with lower LTV of a member = Long term sustainable business.
Simple math but something to many people in this industry don't understand!