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Hey Paul.
I'm new to the game and don't shoot for myself. I just don't have the budget for the nicer gear or to pay models etc right now so I am starting as an affiliate. That being said I would still like to throw some ideas your way.
You should look at createspace.com. You can import your word file into their system. You can also use an image of your own, or one of their template covers in their book cover system and add your title text spine text etc with minimal effort. They have free membership and charge a low fee per sale. They print on demand so you don't have any overhead.
I would suggest maybe putting a customer login to your ebook available through the printed book if you really want to make one, but more often than not one guy buys it and it goes straight into pirate bay or another torrent site, people download it and it gets sent to mega upload etc. If they are going to steal you work, make the guy scan every page one by one and make a crappy pdf for others to steal.
As far as equipment goes, I think I heard you retired a little while back. I don't know if you have experience with RED cameras but I say if you go into detail use an expensive one maybe high end Panasonic for film or a Hasselbad for photography. Chances are your buyers wont have access to those and will focus more on the techniques you go through (apertures, dof, white balance, whatever) instead of specific features that may fade away over time. If you cater to Canon you'll have Nikon lovers frowning anyway and vice versa.
Again I am a newb and my experience is that of a web designer and photog hobbyist. I've been posting a ton of questions in the forums and have been getting great help from everyone. Just trying to give back a little.
Good luck with it.
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