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What you really need is a site where the b2c surfers rate the site,
not a bunch of broke b2b webmaster trolls who dont know what it takes to create a successful site anyway, and if they do they probably dont have a common yet elusive north american brown tailed surfers mindset
you need to provide the surfers with minimal direction and 1 to 2 tasks/end goals and give them a pop usability test at the end..
all for some incentive maybe throw some trialpay offers at them which they think they are receiving as part of the usability test and make them pay you to give you feedback
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BADOINK.COM
skype: troncarver
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