Tubes stole your lunch? Get in on this new trend to make even more money than before

Online marketing is ultimately a race to see who can give away the most free content. If that content and tour doesn't hit the viewer with AIDA (Attention, Interest, Desire, Action) it fails. It's not a race to see who can give away the most, it's a race to see who can sell the most. And to do that a gallery, clip or tour rises or falls on the content.

Getting the correct wording, colors, layout, etc. Is the easy part. Getting the content right is very tough. It has to be because so much is the same and poor. No matter how good the marketing is, with a repeat buy product the product is always the best marketing tool ever. Look at products you throw every week into your shopping trolley, are they the ones that you buy every week because a marketing man tells you they're the best. Or the ones you like the best?

You might buy a car, washing machine, house because some good marketing. You don't buy bake beans because of it.

Online porn has escalated marketing and degraded the product. It won't work for a repeat buy product. Even after the guy has signed up, if the sites not good enough he won't stay. He won't come back and he will be harder to sell to next time.

That's the best marketing advice you'll ever get.

As for my content being dated. That content was selling non exclusive for $3,000 a SOLO GIRL SET non exclusive. Not $400 for an exclusive set and video. If a sponsor hed told e to shoot something different and paid the right money, we would of shot what he wanted.

As it was they offered peanuts and I told them no thank you and shot dated content that made the most money for us.

Yes we do have vids, never went HD because it wasn't worth it in our opinion. Vids were a bonus. They only made $400 to to $1,000 per solo video. Didn't see them making more going HD. We do have HD on the stores and they don't make more money. Go figure.

Seriously I've never been able to get what online porn marketing is. Other than loading more and more free content onto the Net, SEO, blogs and getting the words and design right.

There's rarely been anything that has really stood out as real marketing or selling. Also it's obviously not that tough. Because it seems 100,000 have or can do it. Some better than others, but that's like all business.

For me with a repeat buy product it's all about making something really leap off the page that few can copy. If it's just the design of the gallery, site or blog. Then it's very easily duped and that's what's happened. Once one gets a good marketing idea 1,000s follow and the leap forward made by the first becomes the norm.

Creating content that leaps off the page isn't that easy. Few guys can shoot great porn, few girls can do great porn. Marketing that is something few can copy. And it costs money. The shooters who can do it are not working for $500 a solo girl scene or $2,000 a BG scene. Outright sale.

There are far far better paying markets, especially in solo girl. Even today a good shooter is better off doing a couple of weddings at the weekend that shooting porn. Spoke to 2 old times recently. 1 is in book publishing, the other like me retired. He gardens for his hobby, I troll.

If I'm wrong can someone point out exactly where rather than say something useless like "You'll never get it."

What is it that makes online adult marketing so skillful?

I will right after you do.

As for the gamification of porn I'm honest enough to say I don't know what that means. My first reply was about the multi player games online and how games had adapted and used the elements of the Internet that aren't available offline. They moved with the times, online porn hasn't. Except in giving it away.

Multi user porn scenes are easy to think up and I've already done it. But everyone shot me down without saying why. It does seem from the notices I get on Ynot and Xbiz emails that more and more are going this route.

Your problem and a lot of others is they don't really understand marketing porn. So here it is.

Porn is fundamentally a repeat buy product. Most men are interested in it but few buy. Even the top selling mags would dream about selling a million copies world wide. In America with 100 million males that's 1%. So why did they sell a million, or half or what ever, month after month after month?

It was the same guys buying. Mayfair, Playboy, Barely Legal etc. Sold to the same men month after month after month. Some men floated between mags, one month this the next month another, but they kept buying. The same applied to video. A video distributor would not take a single title from a new producer. He wanted 3-5 titles and to know there would be no problem getting more. The first title was launched with a lot of marketing to the shops, if it sold they bought the next, and so on. Repeat and rinse.

That's why Private, Wicked, Evil Angel and others became great sellers. The consumers knew it was going to be a good product and bought it month after month. Sometime different titles, but usually a month a select few publishers who they trusted.

The whole porn business was built on delivering an acceptable to great product the repeat sold. Because they knew their customer base was small and once disappointed would become wary and move on eventually. To another better brand.

The same applies to all repeat buy products, baked beans, soap, coffee and everything else we buy weekly or monthly.

Online porn thought it could do it differently. And believed delivering a poor product and even a crap product or straight conning the customer was a far better route. So long as they could keep throwing new traffic at it. Which in itself is an admission of failure. If you need new customers to replace old ones, you've failed with the old ones.

For 12-13 years it worked. New customers kept coming online and even if ratios were getting poorer and poorer it didn't matter. New sites were also coming online so customers had more to choose from. And more free content was put up to entice them.

In a post a little while back you pointed to a link that showed online had grown by over 400%. You failed to notice that the core market, the US, had only doubled in 10 years. If you're hoping new customers in Africa, Asia, China will replaced the pissed off customers in the US you're clutching at straws.

Ultimately selling a repeat buy product comes down to one thing. The product. All the marketing in the world isn't going to sell bad product month after month after month.

Now Tubes are the main competitor for traffic sites need to be far better than places to give away the same product that's on every tube site for free, except in a low res. For a very few it can be the product. Most can't afford to change. That for them is a bonus, because if everyone does the same the field becomes level again.

And marketing clearly isn't rocket science as so many seem to be able to do it and make it all a level field again. With a few a little higher than others.

Yes there are some sites with kick ass content and the number of affiliates sending them traffic proves they work. Because they aren't cloned over and over again.

In the long run nothing will save 95% of those in online porn. The 5% won't be making the money the big guys used to make. Hopefully enough to retire like I have. Most will be looking for a new job.

The cost of hosting, BW and speed is killing the online porn business and nothing else.

If the most a site could afford to put out as promotion was something like these.

Paul Markham Teens.





Online porn would be worth billions of dollars, and not 1 or 2, more like $20 billion to $30 billion.

Sadly the cost of giving it away for free has hurt this business. And will continue to hurt this business. Even Manwin will get hurt. Because free is so cheap to give away to 100,000s a sale on anything will pay for it. And that anything won't be a porn paysite. Even micro niches will get hit, someone will start a micro niche tube site, if they haven't done it already.

And all the marketing expertise in the world isn't going to change it.