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Everything depends on your strategy but i'd say that clean ads are always better. The user experience is important and if you put too many IMs, popups or popunders they won't come back to your site. Once you have stable SE traffic you can add a popunder with a small capping (1 impression / unique visitor / 24h) it won't be too agressive and will drive substantial additional revenues.
You should also prefer square ads rather than towers. Squares usually bring a better CTR which is very important.
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ExoClick.com / ExoClickMobile.com
Deloitte's EMEA Fast 500 2012
Traffic Company of the Year 2013
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