Today is 'Label with RTA Day' - Learn more about the next major issue facing adult

People have asked "What else can I do to help?

Please let your business associates, affiliates, and anyone else you work with know about RTA. Spread the word via email, newsletters and billing statements. Help make RTA the adult industry standard!

We support this effort with full enthusiasm

Can someone explain what the reason for labelling with RTA is when ICRA has been around for years and has more support within browsers (IE's Content Advisor) as well as free standalone filtering software (ICRAplus)?

ICRA:
http://www.icra.org/support/
RTA:
http://www.rtalabel.org/partners.php

Is there browser support or free standalone software planned for RTA?

Also, why the need for another labelling system?

Answer those questions and you can add Vivid.com to the RTA list

Klixxx Was An Early Adopter.

Label With RTA.

Something else that can be used to catch people out

and yet, such a small percentage of adult websites use it today.... so being around for a long time hasn't helped much.

kinda like a chicken-n-egg thing... there is now a labeling standard created with RTA.. but then needing it to be adopted to convince the big browsers to implement. Other technology providers have adopted RTA already.

The idea is that a solution from the industry would be better used than a solution from outside the industry.

Just like with .XXX and IFFOR.. do you want an external agency to determine what you should do in adult? Do you want the government to craft jewels of law like the more recent 2257 regulations? Better to influence the proposed paper solutions with real solutions.


Fight the labelling of labels!

Anyone try labeling with ICRA lately? They have changed things, like needing you to enter your website URLS and your email address to register them.

Try out for yourself to see:
http://www.icra.org/label/generator/

or, you can just in the RTA label with copy/paste:
<meta name="RATING" content="RTA-5042-1996-1400-1577-RTA">



Fight the match-up!

All great points Brandon.

Its also about showing the PTB that the industry is responsible and is capable of self regulation.

Thanks for the news, Brandon as usual !

So rather than pushing to use a system that has widespread support already, making a new system, and then getting the platform support all over again will help more?


Coming out with FREE filtering software would be a great first step. Labeling is useless without a filter to catch it.


Not all of the time...do you think I want to rely on this industry for my tech solutions? Not a chance, 3rd party software in this industry is a joke. I'm not really sure, to be honest, if the solution best comes from inside or outside the industry.


I agree with where you are going with this, I was more questioning the redundancy of the solution itself.

Very good point!

there hasn't been wide support for ICRA other than from non-adult industry people. The list of supporters for ICRA is quite impressive (including anti-porn groups), but the adoption of the ICRA label on adult sites is miniscule.


There are already plenty of software providers out there that do filtering. Many of which have included the use of the RTA label. The list of providers who do is listed here.

The real issue is to get a web browser to adopt the RTA labeling, so it doesn't require a parent to buy anything nor have to install anything other than the next update.

To do this, is where i do believe some wider adoption is needed to show some amount of effort being done by the adult industry, so they can invest the effort to make the software changes.


A similar argument was made by the .XXX / IFFOR folks where they were saying that the adult biz can't regulate itself, so a third party, outside of the industry, with a minority position would do so.

i know alot of adult webmasters would probably agree that the industry just can't regulate itself because of the wild-west mentality.. so that's why we have laws.. to do regulate what an industry can't do for itself.. and there is plenty of precedent for it.. including the mandatory labeling laws.

As Rand from Paycom has posted, "its the right thing to do".

Just like not putting any graphic content on the home page, putting up adult content warnings (like the click if over 18), such that there is no mistake that if someone landed on the site, they would know they are getting into an adult site, rather than it just showing up in their face.

I am not sure if it has really been tested in court about the "click if over 18" and the no -graphics on the home page to defend against obscenity (ie. extreme associates and now max hardcore) to show that the website operator was doing their best to keep children away.... but given a panel of jurors "of your peers", it would seem to be reasonable to be able to sit there and explain how you did the best that you could, and that you provided tools for the parents (ie. filtering tags) to restrict access.


I understand your point...if ICRA was more widely used as a "standard", but it is not. This gives the opportunity to come up with a solution that is simple and does the task of allowing parents the ability to filter, should they take some proactive interest in their child's well being.

And even if redundant, it doesn't hurt nor cost anything to put BOTH labels up then. Either way, each website that labels provides ammo for adult biz defenders to face-off with impending issues.


Fight the Fight!

I believe mine are all done, worth double-checking tho

Australia Supports RTA

I forgot a company - Deon at Foreplay adult shop

Yep labelling with RTA is so easy, it's silly. With ICRA you have to get a label for each domain, then confirm by email. Although RTA is so easy, I wish it could be even easier, like just dropping a txt file in the domain root and the entire site would be automatically labelled, or something similar.

I still think this is backwards thinking.

Labeling Child-Safe sites as such makes sense.

This doesn't, imho.

I understand the sentiments. I share them myself. I'm sure I'll be a parent at some point, and I wouldn't want my children just happening upon the pages that I work with every day.

But aside from displaying a gesture of good faith, I really don't think that this has a chance of giving any other tangible benefit... and only encourages the mentality that we're something to be segregated off or whispered about in the back corridors of the world.

Like I said - backwards thinking.

What ever happened to our industry being the champions of the First Amendment?

Yeah! That's us!! (2Much Internet Services - creators of the LivecamNetwork 2.0 Complete Live Video Chat Solution!)

Since this thread has the attention of those concerned about labing here is an idea I had a little while back for a tool that could help a ton...

http://www.gofuckyourself.com/showthread.php?t=733882

I personally see your point but it's looking more and more like if we don't do it to ourselves, it will be done to us.

Beyond the stigmatization of healthy human activity and red-marking sites, though, have you EVER filled out one of those IRCA forms?!?!? Damn, the RTA label is a snap!!

i agree with you.. .KIDS TLD would be a great way to go.. turns out, there isn't any money in it.. so no one wants to do it.


Fight the .$$$!

So, basically - all I'm hearing is "if we don't do it ourselves, someone'll do it for us?"

I still don't see how that's looking forward. If something like this becomes legally binding on an international level - then yes - maybe something like this could work. Just maybe.

But if it's voluntary - please tell me how this is ever going to meet the goal of getting things done?

And if it's not going to work, why are we affecting people's views in the direction of segregating our industry?

Two to five years from now, our legislators aren't going to care about what "good faith" effort we showed - they're going to care about results. If And if we, ourselves, are putting it in their head now that the answer is in segregating us away, what kind of treatment do we expect for our industry in the future.

Maybe what we _should_ be pushing for is some sort of KFS (Kid Friendly Site) tag similar to the whole RTA idea.... but enforce it so that you're only allowed to put it up provided your site meets certain 'rated G' criteria.

_THAT_ is a voluntary tagging system that has a chance of working.

But even if that's not the answer, I really don't think this is. Like I said, it's not that I don't agree with the sentiment - I do... but why bother if it's failed from the start?

And that's just the practical side of things... it doesn't even go into the deeper meaning of the issue. I mean, is this what modern America has done to us? We're imposing restrictions on our first amendment rights - voluntarily - without question, and are patting each other on the backs while doing it.... and no one in this thread seems to even be questioning that.

And we used to be the people that helped define what "free speech" meant. Is this what it means today?

I think Cicero put it best: "So this is how liberty dies. With thunderous applause"

I, for one, remain unconvinced that the RTA tags are the way to go.

very valid questions.

the proactive webmaster will do EVERYTHING in his power to keep his material away from folks who don't want it or the innocent or unwary who might wander in by mistake.

and this means warning pages, and using a filtering system MOST widely adopted across the web.

no one will ever be able to say i foisted my stuff on the unwilling; from a business standpoint i think it is prudent to take the most conservative approach.

and that's why my pages are all on ICRA and have been for years.

All good points!

I think that Brandon state it well on #56

Originally Posted by esnem View Post
Also, why the need for another labelling system?
The idea is that a solution from the industry would be better used than a solution from outside the industry.

Just like with .XXX and IFFOR.. do you want an external agency to determine what you should do in adult? Do you want the government to craft jewels of law like the more recent 2257 regulations? Better to influence the proposed paper solutions with real solutions.

If you didn't notice it, the Senate declaring June as National Internet Safety Month .

We as an industry are both taking responsibility and giving parents tools to filter what they consider to be age inappropriate content. If the parents don't take the next step that is their responsibility

As if kids are EVER going to stop looking at porn.

How old were you when you first saw naked ?