LEXUS sues adult site/owner Lexus Cash! Right or Wrong? What do you think?
Looks like the mainstream corporate boys did not take too kindly to an adult website owner using their name and have decided to sue the solo girl site www.LexusCash.com.
I know that Lexus is a common name in the Adult industry but do you think that Toyota/Lexus is justifiable in this suit???
http://xbiz.com/news_piece.php?id=23357
The Lexus Brand
In 1986, Toyota?s longtime advertising agency Saatchi & Saatchi formed a specialized unit, Team One, to handle marketing for the new luxury brand. Image consulting firm Lippincott & Margulies was hired to develop a list of 219 prospective names; Vectre, Verone, Chaparel, Calibre and Alexis were chosen as top candidates.
While Alexis quickly became the front runner (possibly due to the association with the Alexis Carrington character on the popular 1980s primetime drama Dynasty) and later morphed to Lexus, the name has been attributed to the combination of the words "luxury" and "elegance." According to Toyota, the name has no specific meaning and is just meant to be pleasing and easy to remember.
Just prior to the release of the first vehicles, database service LexisNexis obtained a temporary injunction forbidding the name Lexus from being used as they stated it might cause confusion. Upon reflection, the court lifted the injunction, deciding that there was a low likelihood of confusion between the two products.
The original Lexus slogan, developed after Team One representatives visited Lexus designers in Japan and noted their obsessive attention to detail, became "The Relentless Pursuit of Perfection."
The Lexus logo was developed by Molly Designs and Hunter Communications. The final design for the Lexus logo featured a stylized ?L? within an oval, and according to Toyota was rendered using a precise mathematical formula. The first teaser ads featuring the Lexus name and logo, designed by Team One, appeared at the Chicago, Los Angeles, and New York auto shows in 1988.
Based on the fact that Toyota DID in fact come up with this name and trademarked it and it is NOT a name that can be found in the dictionary I think that Toyota/Lexus will prevail here. What do you think???
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I know that Lexus is a common name in the Adult industry but do you think that Toyota/Lexus is justifiable in this suit???
http://xbiz.com/news_piece.php?id=23357
The Lexus Brand
In 1986, Toyota?s longtime advertising agency Saatchi & Saatchi formed a specialized unit, Team One, to handle marketing for the new luxury brand. Image consulting firm Lippincott & Margulies was hired to develop a list of 219 prospective names; Vectre, Verone, Chaparel, Calibre and Alexis were chosen as top candidates.
While Alexis quickly became the front runner (possibly due to the association with the Alexis Carrington character on the popular 1980s primetime drama Dynasty) and later morphed to Lexus, the name has been attributed to the combination of the words "luxury" and "elegance." According to Toyota, the name has no specific meaning and is just meant to be pleasing and easy to remember.
Just prior to the release of the first vehicles, database service LexisNexis obtained a temporary injunction forbidding the name Lexus from being used as they stated it might cause confusion. Upon reflection, the court lifted the injunction, deciding that there was a low likelihood of confusion between the two products.
The original Lexus slogan, developed after Team One representatives visited Lexus designers in Japan and noted their obsessive attention to detail, became "The Relentless Pursuit of Perfection."
The Lexus logo was developed by Molly Designs and Hunter Communications. The final design for the Lexus logo featured a stylized ?L? within an oval, and according to Toyota was rendered using a precise mathematical formula. The first teaser ads featuring the Lexus name and logo, designed by Team One, appeared at the Chicago, Los Angeles, and New York auto shows in 1988.
Based on the fact that Toyota DID in fact come up with this name and trademarked it and it is NOT a name that can be found in the dictionary I think that Toyota/Lexus will prevail here. What do you think???
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niiiiiiiiiiiice!
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