How can I serve ads up depending on what the search was?

**Jace** · 05-28-2007, 10:55 AM

guess webair being down has everyone all crazy

I will bump this later....LOL

**King Soil** · 05-28-2007, 11:25 AM

Bump for you. Im keeping my eye on this thread because this could be very handy.

**Phoenix** · 05-28-2007, 11:27 AM

very cool thread...youd need an ad server...something to track and serve out

i think some people aready have their own...maybe one of them will offer it out on a skim basis..or 5% or something

**Bro Media - BANNED FOR LIFE** · 05-28-2007, 11:31 AM

jace, thats easy, i have actually done something sorta like this on a previous site

all you need to do is check the referrering url, if its google, proceed to grab the search keywords from the url, then query a database of your own ads and display the ones that would match that keyword...

**Roald** · 05-28-2007, 11:32 AM

Should be possible and would make sense!

**fuzebox** · 05-28-2007, 11:39 AM

very simple to do across your site with a php include in the header that looks at $_SERVER["HTTP_REFERER"].

**Jace** · 05-28-2007, 12:11 PM

Originally posted by Madrox

jace, thats easy, i have actually done something sorta like this on a previous site

all you need to do is check the referrering url, if its google, proceed to grab the search keywords from the url, then query a database of your own ads and display the ones that would match that keyword...

is this a script or what?

I want to be able to check my search engine stats for the day and enter in all the new keywords people found my site by.....eventually it could be thousands of search terms, this particular site gets 100-200 search engine hits a day

**fris** · 05-28-2007, 12:12 PM

this is some serious business

**Bro Media - BANNED FOR LIFE** · 05-28-2007, 12:12 PM

Originally posted by Jace

is this a script or what?

I want to be able to check my search engine stats for the day and enter in all the new keywords people found my site by.....eventually it could be thousands of search terms, this particular site gets 100-200 search engine hits a day

i've never seen a script anywhere other then one i wrote a while back, don't have it anymore, but its simple to rewrite

**munki** · 05-28-2007, 12:41 PM

Bumpz for Jace... hit me up later... I was playing around with this in PHP Ads...

**Jace** · 05-28-2007, 12:43 PM

Originally posted by munki

Bumpz for Jace... hit me up later... I was playing around with this in PHP Ads...

see, I KNOW it can be done in phpadsnew/openads, I just can't figure out how

**_mC_** · 05-28-2007, 01:21 PM

I do it custom myself... It's a huge help in turning random search engine traffic into exact targetting. I just monitor my referrers and when I see a trend on something I put in a quick check for that keyword and send to whatever link I want. If you're using ASP, I'll share the code.

(it's easy stuff)

**bonkerz2007** · 05-28-2007, 03:03 PM

Originally posted by Jace

see, I KNOW it can be done in phpadsnew/openads, I just can't figure out how

the basic version:

take the query from google (q=keyword) and post it as a variable to your openads file. basically you want openads to "see" that query as content on your page. Openads does the rest.

it's all done with php but there's no plug-n-play option for that so you have to dig into the source code.

**8ball** · 05-29-2007, 04:47 AM

I am also interested in this, but never tried it.

Just found this on the openads site:

Referral targeting
Advertise to viewers who have just come from a search engine, or from another site

It's in the delivery tab of the banner options

**donborno** · 05-29-2007, 05:05 AM

Use modrewrite for this, I bet there are lots of examples you can find on Google. But here's what I'm using (in a .htaccess file):

Code:

RewriteEngine on
RewriteCond %{HTTP_REFERER} google.+[Aa][Ss][Hh][Aa].*
RewriteRule ^xyz /asha-kumara.html

This will show /asha-kumara.html instead of /xyz (without changing the actual adress, the user still thinks he is on /xyz) when coming from an address containing both "google" and "asha" (asha is case-insensitive)

**fusionx** · 05-29-2007, 05:07 AM

Originally posted by Jace

see, I KNOW it can be done in phpadsnew/openads, I just can't figure out how

You can assign keywords to banners then use Direct Selection when creating your invocation script. Check out:

http://docs.openads.org/openads-2.0-...tatements.html

then

http://docs.openads.org/openads-2.0-...n-strings.html

and

http://docs.openads.org/openads-2.0-...pressions.html

**Exoclick** · 05-29-2007, 07:06 AM

Jace, it's exactly what we are doing at ExoClick.com
You can pass a "search" parameter to our ads boxes or feed and we will display ads accordingly.

Hit me up if you want more info.

**Bro Media - BANNED FOR LIFE** · 05-29-2007, 03:24 PM

jace, i got 98% of this script done, just wanna do some small changes in the engine and it should be ready to go, probably wednesday night...

anyone else interested hit me up

you include a file on your page via javascript, add ads via the admin and assign keywords, when a user hits that page from google/yahoo/msn it grabs the keywords, and searches the ads and displays ads that have keywords that match those keywords... very basic and works

**tranza** · 05-29-2007, 03:51 PM

That's quite a good idea....

**OzMan** · 05-29-2007, 10:56 PM

It can work depending on your particular site as long as the majority of searches are repetitive. If new search words/phrase combinations make up the majority of your daily searches however, you are going to be spending a shitload of time assigning ads to them... not to mention slowing the site down as your database/mod rewrite list expands exponentially.

If it's worth your time to get that manually involved, you might as well make a new page/post based on that search or better yet create it on the fly.

**DickShoke** · 05-30-2007, 12:27 AM

post for a bookmark

**Bro Media - BANNED FOR LIFE** · 06-10-2007, 02:45 PM

Originally posted by Madrox

jace, i got 98% of this script done, just wanna do some small changes in the engine and it should be ready to go, probably wednesday night...

anyone else interested hit me up

you include a file on your page via javascript, add ads via the admin and assign keywords, when a user hits that page from google/yahoo/msn it grabs the keywords, and searches the ads and displays ads that have keywords that match those keywords... very basic and works

done and ready to go if anyone is interested in a copy:
http://www.gfy.com/showthread.php?t=741443

**Donkey Punch** · 06-10-2007, 02:49 PM

ditto that dickshoke

How can I serve ads up depending on what the search was?

How can I serve ads up depending on what the search was?

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