That's a norm, experienced posters always rename files, the more discreet and nonsense the name is, the better. It makes it harder for content owners to find it using google or other search engines, it reduces the risks of it being blocked by filehosters etc.
It is not uncommon for them to rename files to even something like "my_vacations_001.avi" lol. So "newbreed" is actually not the wierdest of all.
But it does some help too - usually one poster uses only one renaming template, and it makes it easier to find him. Search for "newbreed" but not on google, do it at pornbb and other places like this, probably you'll get better results leading directly to where your stolen content was posted. Also, since you're saying "all of them" most likely that means it's not actually "all of them" but just one person stealing from you who's responsible for 90% of piracy of your stuff (because if there were many they'd use different renaming templates). That's quite typical too - it happens often that somebody gets fixed with your stuff for some reason and posts it all over the place, while others just repost what that guy stole. Trace him down, kill his password, and most of your problems will go away.
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