Whats the hottest new Idea you have seen in this biz in the last 6 months?

heh... my partners and I do a dedicated brainstorming sesh every week - our list is growing pretty quickly

I have something in the pipes that you'd give me a million dollars for, I'm positive of it.


Unfortunately, I'm afraid if I told anyone, they'd just take my idea, develop it, and give me the finger!


( Not saying that you'd do that, but, I trust almost nobody in this business. )

Zango...

working on some VERY hot shit right now actually.

I believe this is one of the big issues causing sales to decline.. lack of innovation.

As if I would share that -- seriously, very little has excited me recently...

I'm looking towards solo-girl sites, but it's been done before.. nothing new.

For me, its been a traffic acquisition method. Specifics, well, no way I'm posting that
WG

Agreed, I have traffic ideas too, but I will never share them here...

Hit me, maybe we can make a deal

I think there has been lots of innovation, but the webmaster community as a whole is slow in adopting anything new. The reason for a sales decline is because of the same webmasters promoting the same old stuff.

The curve of new technology adoption is a long shallow slope followed by a sharp short term rise (the 'rushing in' effect). This gives the appreance of sudden/paradigm shift type change, but in fact it is the slow adoption of technology followed by a knee-jerk reaction by 'the masses' that causes it to look like this.

We are working on something similar to fethard.biz/epassporte.. our solicitors are having a field day... if we can do it legally, that will be pretty big...

The next 365 days for me will be some seriously interesting times.

When I break down what you have said, you are dead on!!

Someone has their head screwed on

Yes there are new traffic methods, but its nothing thats changing the whole game.

i like britepic and briteflics idea

Mine is more a conceptual but here it goes:

I believe that in order for real innovation to happen in our industry, there has to be more unification. We all TALK about Web 2.0 but havent seen much done about it. Web 2.0 is all about the user and personalization. We all talk smack about the Zangos and Gators of the world however they did have something right in their technology, behavioral targeting and personalization. There are two ways to do this, through downloadable software or tracking cookies. I take it downloadable software is out, so this brings us to tracking cookies and unification.

Personalization is huge and with so many sites in our business, imagine if you could deliver content and products that are in line with what the user is looking for. Marketing studies have shown that conversion rates would definitely increase. But in order to really be able to see what the user is doing, you need to have a broad enough reach which means that cookies need to be placed on MANNNNYYY sites. This is where the "unifying" concept comes in. The technology per se isnt that difficult (see companies like Tacoda and Revenue Science). Its all about the network of sites that you work with. Unfortunately, none of the mainstream companies so far that address personalization would work with our industry.

So here it is..... create a giant network of adult sites that allow us to track the user and their interests across them and customize content, search, products, you name it to their interests.

Not a novel concept, but it involves a pardigm shift. Instead of trying to TELL the user what they want...... let them TELL you.

Who says sales are declining?

Your right so do I

Someone in PHX showed me something they have developed, something ive never seen, and something that may be ground breaking...

But ill just let them show you

We have a site launching that is called 360sologirls which features a new solo girl almost every day of the year.

AdultWebmasterGear.com branded Clothing and Tangible goods with adult sponsors and some with solo girls websites ( got a couple of those comin) looking into a store front by the beach just need to aquire more inventory

Please let me know when this site goes up, I want to feature each new girl per day on newpornchicks.com

in my opinion adult has fallen behind. mainstream is pushing the innovations.

only because doing something thats border-line legal is easier to get away with when you're selling something other than porn. It's nearly impossible for an adult company to do something super-aggressive without raising red-flags all over the place, especially given the political climate in the US.

I think that is totally true! I do a lot of work on the Internet Marketing side and people are so much more proactive than in porn. It used to be the other way around but not anymore. Look at all the Internet Marketing gurus outhere, they all swear by Web 2.0, Social Networking, Massive automated site building, etc... And not only them, look at who bought MySpace, old media company are in there too. In my opinion, thats where the money is and will be for the next little while. So now we have to look at what is done on the mainstream side and use the ideas to develop XXX 2.0!

macromind

I think the past two years has seen little innovation but this seems to be changing. However, the past two years has seen a major shift in our industry - where two mainstream companies, Youtube and Myspace - have taken a huge percentage of traffic away from us. Between these two sources combined with the recent influx of new programs..... has cut traffic to all programs over all and thus sales.

But I think we are on the verge of coming back in a big way. Some programs are free hosted flash videos with affiliate codes embedded in them. Other programs are working on creating sites simlar to youtube.

One of the best ideas our industry ever had was Rick Latona's Dollars.com (I think that's what it was called). This was an affilate program where you could sign up for them and push dozens of other programs through their software. If for some reason a certain program wasn't doing well, you could change the links from the dollars.com software instead of doing the coding on the website itself. Why this didn't work out still surprises me.

What is needed is something like dollars.com but with free hosting and software to run tgps, blogs, and youtube styled sites.... affiliates would flock to it and other affiliate programs would want to be a part of it as well.

Also, the affiliate software needs to be stepped up. NATS and MPA3 have made huge improvements but they need to take it a bit further where you have an account with NATS or MPA3 and can run all of yous links from there.

And I'm betting CCBill is about to stun all of us.

This is a good point. In the past the adult industry was leading the way but this has changed. Where as a affilate program has a handful of designers, these mainstream companies have entire departments creating great software.

We need to step up to the plate.

And get our money-drunk heads out from our fat asses

Come On In


Huggles we will give access to our affiliates first so please join to be updated.

Cheers.

about everything that comes from adult.com!

Top Bucks Reloaded is offering 3 new sites, big tours as wide as 900px in width, link to join/trailer options, they show first, second, trailer & join page clicks, and will be paying $100/join first week of june. those sure sound like innovative ideas.
here's how their new stats look

Starting a solo site and closing it in 3 months seems to be the new trend.

exclusive content!

Nice and agreed dollars.com was agreat Idea I believe it did not work because no one wanted to put that much control in one person/companies hands. And i also believe Xpays has a patent on bundling affiliate programs.

You're fucking kidding us, right?



None of that is innovative in any sense.



If I posted a few of the true innovative things I am in the beginning stages of working on, people would be doing backflips to copy what I'm doing. Which is why I can't mention them.

any more exiting things or do I have it right nothing new...

The main problem why it looks like the adult industry is behind the game compared to mainstream now is that Web 2.0 is VERY hard to adapt in the adult world. So either we have to find a way to make XXX 2.0 work (which I'm trying actually...) or find our own new innovations and stop looking at mainstream which I think is slowing us down a bit.

The main things in Web 2.0 and why they do not work well in Adult:
1) Tagging
Tagging is extremely important since it gives the user a way to interact on the web 2.0 sites and helps searching them a lot. Good tags are created by the SURFERS and not the site owner usually by basically tagging stuff they like with keywords they associate with it.
In Adult: You have the simple problem that a horny adult surfer has no time or brain to enter tags in, so there is no real tagging going on as there is in big mainstream sites. You have to rely on your own tagging 100% which makes it more difficult and untargeted but still OK I guess.

2) Syndication/Automation
The mainstream sites have easy ways to distribute content to help them grow bigger through traffic coming from everywhere. The big sites all have APIs to let 3rd parties use their systems through their backends on their own sites, this helps them grow too of course since the geek community LOVES that kind of stuff.
In Adult: We are using Syndication to build more and easier TGP like sites, now its blogs but seriously, its the same thing just with less galleries because the pages just take up too much room. Its very hard to trust everyone in the industry and we are a lot smaller and thus misuse of the services is more obvious than in the mainstream so I think there are very few who would consider making something like APIs or big syndicatable content because it would get stolen and misused. And of course, our biggest lack is that we do not have such a huge geek community, and even if we did geeks want shit for free and we simply are not a simple ad-driven biz we need to make sales inside our own biz which the mainstream places do not need (not that any of the big web 2.0 sites are making any money).

3) Advertising/Money
The Web 2.0 sites all make money by advertisments on the pages which go outside of their market-segment because they simply right now have NO WAY to actually make money. None of the big startups have a CLUE how they can retain their size but still be profitable. The Web 2.0 game is all about SELLING yourself to Google or some huge media company. They all work because they get MILLIONS AND MILLIONS in VC.
In Adult: Obviously VC is the hardest thing to get for the adult internet.

4) User Contribution
The biggest thing in Web 2.0 is that the BIG 2.0 sites are all big because they have millions of users contributing to their content and thats what makes them big and popular. They simply provide a platform to exchange.
In Adult: User Contributed content simply only works in one niche and thats AMATEURS. Its a big and profitable one, but there are bigger ones and its just a share of the adult market.


Lars, a question like this coming from you is also something that makes people think first before posting ... Everyone knows that you could more or less copy any idea out there in a month or two with the amount of workforce you have access to. Thats honestly one reason why I was wondering if I should even post here.. but I did I hope it wasn't a mistake <G>

I'm working on a few things currently that I think will really innovate a lot, but unfortunately the further into this interweb thing we get, the larger scale something has to be to be innovative.

I have alot of them, all the time. Huge ideas. But im pretty content at where I am at this point and I have no desire to try to make them happen.

I was just thinking of one that almost everyone on message boards need would use, and would guarantee a proffit. Maybe i'll start it up this winter.

we need a way to get adult back into mainstream more

I wouldn't say that conteXaclick is going to revolutionize the online adult industry as we know it, however with Google AdWords/AdSense slowly turning it's back on us and other adult PPC (CPC) programs falling by the wayside, it's quickly becoming an attractive way for adult webmasters to advertise and/or sell off their ad space to the highest bidders!

In addition to a whole bunch of ad blocks dimensions similar to AdSense, conteXaclick features an 'easy feed' which allows publishers to achieve impressive click through ratios while supplying advertisers with extremely targeted traffic.

You can see an example of the 'easy feed', as well as a wide skyscraper ad here:

I'll say it... Were working on something BRAND NEW, and deff will be a HOT product once we have a tech demo to show a few ppl (Lars you are on that list)

If I'm right and we find a partner for this project EVERYONE will be talking about this baby ;)

I'd say more, but without everyone signing NDA's it's really just pointless lol

-Loki-

I have a great idea, but can't do it, don't have the time or resources. Hit me up and I'll give it to you. You need to have an assortment of girls at your disposal in order for it to work. Don't have all the details worked out, but once you hear it, you'll know how to pursue it.

why?




adsfasdf

Whats the hottest new idea you have seen in this biz in the last 6 months, Lars?

ADG

APIs would be huge. RSS is a nice first step, but it's not leading the charge by any stretch of the imagination. Robust APIs that allow for dynamic and engaging content.

Interactive content, new technology.

The old packaging is well past its sell by date and surfers are bored to death with more of the same.

The success of live cams came as no surprise, its a refreshing change and escape from the endless bullshit.

AFF dumped the Zango ;) lol

whatever happened to that one 5.25 drive bay that would suck your cock?

Great post Lubna
Personalization is the way of the future online, especially mainstream.
However until i see it in action, i dont see how it can benefit adult industry. Call it whatever you wanna call it, web 2.69, Personalization, user generated content its not gonna work in adult for one simple reason. We're selling fantasy, instant jerking off material, instant gratification. When i'm searching for big booty porn, i dont want to see any Personalization shit. I wanna see some asses
I'm only speaking from porn selling perspective.

Yes all of the above will work for Cam and Dating sites. So i hope Lars is listening here.

Unless someone comes up with a new way to get porn and that instant gratification we're not gonna see any improvement in the porn industry. So what are we left with than ? An industry with very little growth, huge competition and very little innovation. Fuck, thats a shitty spot to be in.


ps. Lubna, it was nice seeing ya at ad tech