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20% seems pretty minimal compared to a lot of networks. affiliates are always going to get shafted in the end. Go look at some merchants on mainstream affiliate programs, they'll pay you 4% of a sale, that may not track, on a site with a dozen different traffic leaks for them to milk your lead and cut you out of the equation. I'm constantly finding myself looking at merchant shops and thinking "wow, you are really out to fuck me out of my traffic aren't you?" Opt in forms all over the place, consumer club discounts that I am exempt from, huge "order by phone" banners all over the place.
they only way you're ever going to see the maximum results of your efforts is if you're selling your own shit.
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