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Originally Posted by $5 submissions
Thank you. Much appreciated. Regarding CPC, maybe check spyfu.com for # of advertisers?
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Well # of advertisers is a good metric to see if it's a viable niche, but avg CPC in Adwords pretty much does the same too and in conjunction with searches/mo, really gives you a picture of the term's value.
Obviously some domains are more of a brandable nature, in which case age, shortness, how it looks/sounds, etc. would likely play more of a factor. Length in general IS a factor but not as much as you might think. I recall a long time ago someone at Fabulous talking about domains sold on their DDN, and it was either the avg length or the most common length of sold domains that was over 20 chars. If a long 3-4 word domain perfectly describes a product/niche a business is into...
Also, a lot of businesses use brandable/common phrase domains for promotions/advertising and those can be long too.
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Originally Posted by ErectMedia
Funny thing is most of my good profit sales turning a $7 expired domain into 5-10k were from businesses that just liked the name and most of them had no existing traffic. Domainers care more about age, traffic, etc... where a business will just pull the trigger based on the domain itself and if it works for their project with or without traffic.
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That IS pretty true...and ultimately the domains that sell like that are more on the brandable side than the generic side. The problem is it's much harder to bank on sales like that happening. I've had those kinds of sales, but sometimes after a few+ years of having the domain with absolutely no interest from anyone else. It's not easy to do proactive selling of them when the buyer is usually STARTING the brand vs. getting it for their established brand.