How would you describe a $1500 domain name?

Bumping for answers

Traffic, age, where hits are coming from (big factor) and the actual name itself, if it has branding value or if its a good top level domain.
WG

While were at it.. I'm selling watched.com

To me personally, type-ins are totally unimportant.
I never made a cent with my parked domains. Type-ins suck!

type ins are just an indication of interest. if there's a ot of type-ins, you can be fairly sure there's a good deal of interest in the subject matter prior to development. people aren't typing the domain in for the hell of it.

Search volume of the domain's term if it doesn't get much type-in. CPC of the term can be relevant too. Those are usually the metrics I give people along with age and traffic if any. There are people who only buy names with existing traffic/earnings and then there are the smarter people that understand they can get more value for their money by buying names with better search metrics for the same price and just doing the minimal development/SEO necessary to rank for the domain's term given exact keyword matching domains (com/net/org) pwn SE's.

For me it's the name itself, traffic is not so important.

$1500 domain name = A domain that currently generates $3000-ish a year in profit with the potential to generate more.

and/or

$1500 domain name = A domain that WILL generate $3000-ish in the first year with the potential to generate more.


Basically, if I can't double my money in the first year and/or if the domain has no potential for growth I don't buy it. Just my

Thanks, WG. In terms of your last criteria, would it be safe to say that BREVITY counts for a lot? Maybe 2 words max or 3 short words?

Thank you. Much appreciated. Regarding CPC, maybe check spyfu.com for # of advertisers?

i don't even bother trying to justify the price. if they don't like, too bad.

name, traffic, revenue, could be a mix could be a good name worth the money, could be traffic worth the money, could be revenue worth the money, could be a little of everything,

6.8 months net profit in today's adult market. Any other evaluation is speculative.

Funny thing is most of my good profit sales turning a $7 expired domain into 5-10k were from businesses that just liked the name and most of them had no existing traffic. Domainers care more about age, traffic, etc... where a business will just pull the trigger based on the domain itself and if it works for their project with or without traffic.

Well # of advertisers is a good metric to see if it's a viable niche, but avg CPC in Adwords pretty much does the same too and in conjunction with searches/mo, really gives you a picture of the term's value.

Obviously some domains are more of a brandable nature, in which case age, shortness, how it looks/sounds, etc. would likely play more of a factor. Length in general IS a factor but not as much as you might think. I recall a long time ago someone at Fabulous talking about domains sold on their DDN, and it was either the avg length or the most common length of sold domains that was over 20 chars. If a long 3-4 word domain perfectly describes a product/niche a business is into...

Also, a lot of businesses use brandable/common phrase domains for promotions/advertising and those can be long too.


That IS pretty true...and ultimately the domains that sell like that are more on the brandable side than the generic side. The problem is it's much harder to bank on sales like that happening. I've had those kinds of sales, but sometimes after a few+ years of having the domain with absolutely no interest from anyone else. It's not easy to do proactive selling of them when the buyer is usually STARTING the brand vs. getting it for their established brand.