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I think it's a combination of tubes and the fact that the advertising model the hun uses is tired out. Surfers who are shopping want to see previews quicker. How are review sites doing? The Facebook model of "liking" something to the point where it is highly rated (not a new concept) should be applied to porn. Why is Facebook leading the way these days when porn used to be the foremost technical pioneers?
By the way, I still use TheHun regardless. Even a handful of conversions is a nice turnaround for what's basically a free service (if you use the standard submission).
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