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Originally Posted by in3sting
+ Affiliate gets credit for all processing options, especially default from site index.
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Uncredited cascade billling or a situation where the affiliate tour say uses ccbill but the default tour a surfer sees when typing in the sponsor's site uses a different biller which cannot read your ccbill affiliate cookie. The result is that essentially your CCbill cookies are worthless when the surfer does a type-in. It's like having no cookies. It's a sneaky trick that most affiliates aren't aware of.
The situation above can be kind of complex. You need to research things and understand what can and can not be done to know what is going on. To be fair there are some sponsors who probably don't understand that they are screwing affiliates.
This one was a "+++" not a "+" because in my experience it can effect conversions by up to 30%.
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+ Urls do not appear on promo material (especially large urls)
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Many sponsors have large urls on promo material. Sometimes even banners. An increasing number of surfers will just type the url in rather than click it. I don't have a problem with logos, only urls. If the sponsors does this realize that a certain percentage will do as described and that you are then providing the sponsor with free branding.
It's not something I insist upon but given the choice between two equal programs I will favor the one without urls on affiliate promo material. This one can hit your CTR somewhere between about 1% - 10%.
It all adds up. Check it out.
1. -10% CTR (Large url on banner, so surfer types it in instead)
2. -10% (traffic leaks)
3. -30% uncredited processors/cascade and useless cookies.
You are then facing something near a 40 - 50% drop in sales than if these things weren't there.