Worst Site Ever

Banner image is pretty dreadful, same with the gradient background.

These buttons are very un-noticible and I wouldn't be surprised if people land on that page and don't even realise there is a paysite.

Whole page just looks like it was set up in 15 minutes with the sole intention of wanting you to go to the cam site almost like a parking page.

Congratulations on your 1st post, johnfromvan. Welcome to GFY. It is unfortunate that you did not get any sales from your site: http://shemale-express.com.

Well when I have visited the site, I didn't find much interest in the Design and the clarity of the images. The banner image itself is stretched to fit. More appealing design with HQ images and good User Interface would bring more visitors to your site. I wouldn't pay bucks to sign up as a user. Try to change the design.

Regards,

hire a good site designer ...

and seo....

I wouldn't give up yet if I were you, sometimes just a few adjustments can make all the difference. Though I wouldn't throw much more money at it until it shows signs that it converts

how could you spend $10,000 and not buy a professional tour design?

Woah. I hope you didn't pay $10,000 for that. You could have done a lot better..

Comments were brutal, but honest - and 100% appreciated. I have been considering this third party template: adultwebtemplates.com/template-Shemale7-280-3.html. The designer will, for an additional charge, customize it (e.g., replace Sitename with Shemale Express) - total $154. BTW, $10,000 invested is just in content, and not site design. I haven't made the investiment in site design (all in-house), so this is something I must do. But, will the aforementioned template work, or should I have one coded from scratch? And again, thanks for the great remarks and suggestions!

720x550 is very small.

Look at sites that you would consider your competition and see what they are like. Not suggesting you copy, just that if most of them have a design that is 1000wide and scrolls down several pages then maybe that is what you should be thinking about. You want anything you are paying for now to not look already dated.

Oh boy, oh boy, where to start? OK, well let's just make this simple point first . . . if you have invested $10,000 in content do NOT give up when a very small investment can turn this site around.
OK, now that's been said, let's move onto some things you need to address:-

1. What is your site trying to be? I don't see how you can call it a paysite and then also say you send traffic to other sponsors? Which is it? An affiliate traffic-generating site for other sponsors or your own paysite? Decide which - don't be both. You don't see Brazzers or Bang Bros sending traffic to other sponsors from their paysites now do you?

2. Redo the design - definitely. It's crap - and that's being nice! Ottopottomouse said it right when he said check out your competitors and then use the best bits from their sites to create an eye-catching design that will lure in the punters. If you know f*** all about adult paysite design then pay the $600 or so it would cost to get a really top notch design by someone who has a track record in adult paysites. That AdultWebTemplates link you posted looks pretty basic to me (no offence AdultWebTemplates - some of your stuff is really good ) and I would not suggest that's the way you go. Unless you paid the $790 price for the unique design then someone else might have the exact same design and that wouldn't be good - and if you just pay the $39 for the non-exclusive version and get some guy to customize it for a bit more then you're going to get what you pay for - a cheap ass design. I think for $790 you can get a proper adult paysite designed specifically for you. Design is one of the key things so don't skimp -get in an expert. I can recommend a few I have used in the past who know adult paysites inside out if you require . .

3. Your existing site has traffic leaks all over the place so I would imagine your affiliate traffic is pretty pathetic. I see you have an Affiliate program which is a good thing - but get rid of the traffic leaks or no decent affiliate will promote you. Let us know on here if you don't understand what I mean by traffic leaks and we can explain it to you.

Those three should get you on the right track - I would agree that you don't need to invest in any more content until the site starts converting properly. Why bother keeping up to weekly updates if there's no-one looking at them? Redo the site design (and make sure you get it right!), fix the traffic leaks and then get promoting it again and once it starts converting properly and bringing you in a decent income, then you can start buying in additional content to keep the weekly updates going. Good luck

Oh, and one other thing - 5,000 uniques to a paysite per month is pretty low so you will need to drastically up your traffic as well (quality traffic though, don't go buying it!)

Welcome to GFY

These are GREAT comments and feedback - thanks! Looks like the first step is to hire a designer to create a new look for the site. Can anyone (purecharlie perhaps) recommend someone? Easy to Google, but I would rather hear who you guys recommend. I would like to get this done this month. Then, next month, fix other issues and work on traffic.

I can recommend the following two as I have worked with them in the past and know them to do good work:-

Insane Adult Creations

Zuzana Designs

Nearly 5000 unique hits per month
----
there is your problem. this can translate to just few hundred real visitors per month. thats nothing..plus what others said about design..