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Originally Posted by DamianJ
Thing is Paul, as I keep trying to explain to you, I don't give a flying shit what you, or ANYONE else thinks. THE ONLY thing that matters is the bottom line and how to increase that from split testing.
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Porn selling is about selling a repeat buy product. All the testing in the world won't cover up bad content. If the site has crap content that 100 other sites have similar, or just bad content tweaking and testing a design on the tour is pointless. Because the surfer hits the site and moves on. Because the content didn't meet his needs.
Marketing for newbies.
Attention, getting a customers attention. Like the name of a porn star Lolly Badcock.
Interest, set off by the content of the thing that grabbed the customers attention. Can be text or samples.
Desire, relies entirely on what the customer is being offered. If he's seen it 1,000 times before for free, or it's bad he moves on.
Action, and here is where the buttons come in.
Design is about the first step and the last. If you don't get the middle two right the whole process collapses.
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They are 'call(s) to action' not 'action to buy'. It's sweet when you try and join in though.
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GEE, I got the words wrong. Grow up please.
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Why does no one do it then?
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Some do.
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Well the thread should be about how to test and measure what you are selling and then use the business intelligence you gain from the testing to improve your conversions.
Certainly swopping out some pictures and videos is one thing to test. But there are 10 other things that are equally if not more important.
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Then go start a thread of your own. It's about the product we sell. The title says
ONE WAY to increase sign ups and retention.
Start your own thread and don't troll mine.
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I am not having a go (for once), but do you REALLY think they are new ideas?
Or are you just trolling, posting really old ideas and calling them new to get me to post calling you out?
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Go read where I said none of them are new or mine.
Keep bumping the thread please.