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Moving around when shooting. It's not only the models who can move around, the shooter can as well. With stills the lighting needs to be adjusted, with video unless it's high quality production it's possible to move around the model and get different angles, views on the same action. An assistant with a light on the end of a boom is helpful. Adjusting the exposure also works.
Remember never ever shoot into the light. Especially the sun. Unless you really know what you're doing.
When I was shooting video for mail order, I have to be honest and say I shot a lot from the front and rarely moved. I was selling in a market with 5 companies and times have changed. Even the smallest of micro niches today have up to 10 times that many site in. Major niches it runs into 100s of times more.
Think a scene through, make up a story board and know in your head exactly how it will progress. Set the lights accordingly, shoot a test scene using a dummy, friend or assistant. Review it and see how it works. Only the best work off the cuff and on the fly. Even in amateur. The niche refers to the model not the shooter. LOL
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