Originally Posted by WiredGuy

I respect the fact you want to protect your model names from mis-use, but the idea behind a TM is to build a brand behind the name and encourage your affiliates to promote your content so long as its done in a manner that improves your brand.

While I know the idea behind this is to keep your own costs down such that you don't compete with affiliates (hence why you'd allow positions 3-10 to be openly bid on), I think you'll find over time this will encourage webmasters to promote other sites that have your models content licensed (ie: Jesse Jane) on the landing page or members area.

Like others have pointed out in this thread, this isn't anything new but take it from someone who's been buying PPC traffic for over 10 years, you'll find out that affiliates would rather take their business elsewhere than have their hands tied.

WG