Quote:
Originally Posted by Agent 488
is dd1gitalplAygroundd still ok i need clarification.
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What we are doing is cleaning up our affiliate program so that it's not negatively affecting our internal search efforts. Since we have begun to expand our search program we have identified that our quality scores are being negatively impacted and in many cases we are not being shown on our brand keywords because our affiliates are running rampant. The keywords directly tied to this issue include our brand terms as well as all of their misspellings. These are keywords that should convert for us at pennies on the dollar so it's not cost effective to have affiliates charging us a transaction fee when we could be receiving these sales ourselves. Our search efforts are a major part of our internal strategy and due to this we are cleaning up our affiliate program.
Bidding on the keyword dd1gitalplAygroundd or any other misspelling is not allowed. This directly ties to a user who is looking for digitalplayground.com and thereby they should click on our brand paid listing. As outlined bidding on our brand keywords or any misspellings are no longer allowed.
you need to decide whether or not you want affiliates buying domains of your misspellings
they could impact your seo because they could cause duplicate content or just write better content and out rank you for your own keywords
they can also take up more space on some of your keywords which could be a good thing
so it's up to you.