View Single Post
Old 09-27-2010, 02:21 PM  
dyna mo
The People's Post
 
dyna mo's Avatar
 
Industry Role:
Join Date: Dec 2008
Location: invisible 7-11
Posts: 66,293
Quote:
Originally Posted by TheDoc View Post
Hey man, just trying to lend some advice. The FDA is trying to regulate exactly what you're doing. If you're American, it's best to walk on the extreme safe side. It doesn't hurt your sales, that's the key thing.

The word can, opens you for litigation. It can do this, but doesn't for that person, it's a bad thing. Can is a very powerful word. May, could, has, are much safer words.

If it's a food item, I thought the label, in this case promo / terms, extra info, etc would have to list the place of business, manufacture, packer, etc.. Serving sizes, amounts in a serving, calorie, more shit than I could list. I would stay clear of anything related to cardiovascular, help, improvement, etc related to fiber, grain, etc. as well. It's right in the labeling rules.

Some words are fun to twist... others, just stay the hell away from. Let other Court cases guide you, use the rules as a tool.

With medical claims, should come a medical disclaimer as well to see your doctor before starting/changing anything about your life. For all you know the person is allergic to one of the items listed, has some other problem, etc.. man you do not want to be the victim of a pissed off spouse that blames you for something that isn't your fault.

You know... I am just trying to help, my advice doesn't even come from me. It comes from a lawyer on our own shit over the years. From real herbal, to life stuff, energy and so on we started pushing various products like this in 1999.

I think what you have is great.. I want to see it go all the way and I hope you open a program. I have a deadly ass list that would eat it alive, I would love nothing more than some nice paychecks from a solid product.
thanks for clarifying, i wasn't sure where you where coming from initially, with just the label criticism, which is fine, just out of context in this thread.

either way, i've been advised *may* = *can*. i am not opposed to *may* and have no problem with it, tbh.

again, you are misinformed though, the fda has clearly stated the allowed statements for products with >51% whole grains, those comments are related to cancer, cardiovascular health and others. it's cut and dry, and very clear.

this isn't a lifestyle change or exercise. it's a breakfast cereal.

either way, i appreciate the input. if you are interested in making money off this, feel free to contact me.
dyna mo is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote