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the point about research is so important and one day I will listen to it more than I do. However, the most succesful site I have ever had was and is mainstream and on a topic I knew nothing about but when reading up on search term popularity a throw away line in the article sparked my mind and site was up by the end of the day.
In the Uk the current phone sex like trend appears to be mobile phone ring tones. I wish I had been on that at the start cause I am sure it is about played out now.
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