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Trends. Its all about new trends, new technologies and being the first to market with something brand new. Its not rocket science at all. Just being a good researcher and reading the news, industry magazines, and stuff like that.
I got into 976 numbers after I read a small article in Time magazine talking about Pacific Bell had new phone numbers where you would pay by the minute to listen to information.
The next day I was out buying equipment and developing ideas.
Grabbed some killer vanity names for the numbers so people would remember them, just like web domains now. And went out and started marketing my butt off.
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You hiring?
You know as well as I do it takes money to make money.