The makers of high fructose corn syrup want to sweeten up its image with a new name: corn sugar.
The bid to rename the sweetener by the Corn Refiners Association comes as Americans' concerns about health and obesity have sent consumption of high fructose corn syrup, used in soft drinks but also in bread, cereal and other foods, to a 20-year low.
The group applied Tuesday to the Food and Drug Administration to get the "corn sugar" name approved for use on food labels.
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