please critique this new label for my mainstream nutritional product.

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  • dyna mo
    just a fucking jerk
    • Dec 2008
    • 68184

    #1

    please critique this new label for my mainstream nutritional product.

    this is the new version. went in a completely new direction since the other *homemade* version got the crap beat out of it around here.

    remember, critique means strengths & weaknesses, not just lambasting.

    have at it-


  • Semi-Retired-Dave
    Too lazy to set a custom title
    • Apr 2004
    • 11190

    #2
    Looks Great,
    Where do I order some. I'll take one case please.
    Support a Good Cause

    Comment

    • dyna mo
      just a fucking jerk
      • Dec 2008
      • 68184

      #3
      Originally posted by CyberAge-Dave
      Looks Great,
      Where do I order some. I'll take one case please.
      w00t. It will be available on Amazon this week, on the TakeCharge website later this week and on the shelf at Wholefoods soon!

      Comment

      • spazlabz
        Confirmed User
        • Jul 2003
        • 6548

        #4
        Originally posted by CyberAge-Dave
        Looks Great,
        Where do I order some. I'll take one case please.
        yeah no shit, I'd chug that product

        Comment

        • Raf1
          Too lazy to set a custom title
          • Oct 2003
          • 12117

          #5
          the label could use a bit more pro-work on it, but the product seems like something I would buy
          80% Revshare or 30$ PPS on $1 trials: 200 Niches = Vidz.com Galleries / FLVs / Embeds
          3 & 5mins FLVs | RSS & Tube Feeds | Matching Thumbs | FLV Browser & Exporter | No Prechecked Xsales
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          Comment

          • Semi-Retired-Dave
            Too lazy to set a custom title
            • Apr 2004
            • 11190

            #6
            Originally posted by spazlabz
            yeah no shit, I'd chug that product
            I would mix it in my Vodka and take shots with it.
            There is a new idea.
            Support a Good Cause

            Comment

            • dyna mo
              just a fucking jerk
              • Dec 2008
              • 68184

              #7
              the original label-

              Comment

              • spazlabz
                Confirmed User
                • Jul 2003
                • 6548

                #8
                Originally posted by CyberAge-Dave
                I would mix it in my Vodka and take shots with it.
                There is a new idea.
                <mini-hijack> in high school I had a friend whose parent solid this 'healthy orange drink mix'... yeah we discovered that mix with vodka the stuff tasted great!..........two days of stumbling around and being incoherent made me adore that drink mix. Like a mild tang.... brings me back LOL</mini-hijack>

                Comment

                • spazlabz
                  Confirmed User
                  • Jul 2003
                  • 6548

                  #9
                  Originally posted by dyna mo
                  the original label-

                  the new one is significantly better IMO

                  Comment

                  • Semi-Retired-Dave
                    Too lazy to set a custom title
                    • Apr 2004
                    • 11190

                    #10
                    Originally posted by spazlabz
                    <mini-hijack> in high school I had a friend whose parent solid this 'healthy orange drink mix'... yeah we discovered that mix with vodka the stuff tasted great!..........two days of stumbling around and being incoherent made me adore that drink mix. Like a mild tang.... brings me back LOL</mini-hijack>
                    VodkaTang, I like the sound of that. lol
                    Great story.
                    Support a Good Cause

                    Comment

                    • CaptainHowdy
                      Too lazy to set a custom title
                      • Dec 2004
                      • 94031

                      #11
                      Looks much better...

                      Comment

                      • SykkBoy2
                        Jesus loves bacon
                        • Feb 2001
                        • 19969

                        #12
                        The new one is much better...it looks cleaner and more professional
                        Support my new movie “The Second Coming”

                        Comment

                        • dyna mo
                          just a fucking jerk
                          • Dec 2008
                          • 68184

                          #13
                          nutritional profile & analysis (with 1/2 cup nonfat milk) it can be mixed with anything though, almond milk, soy milk. yogurt, even water! haven't tried it with vodka though, lolz!

                          Comment

                          • dyna mo
                            just a fucking jerk
                            • Dec 2008
                            • 68184

                            #14
                            it took me weeks of adjusting the ratios to achieve that 93 completeness score, btw.

                            Comment

                            • ottopottomouse
                              She is ugly, bad luck.
                              • Jan 2010
                              • 13177

                              #15
                              comments-

                              not keen on the overlap on charge and its box but it is a much more readable logo

                              still not really sure about the squashed font used for the ingredients and am not sure if they are lines across? If so Quinoa - Tasty - Provides Energy dont line up.

                              left aligned text looks much better. not sure about the random capitalised words but havn't seen what other related products do on their text

                              is this going on health food shop shelves?
                              pick it up, read all the text, get to the bottom, put it back on the shelf. people need telling at the bottom of the text to buy it.

                              my only other comment is the blue colour is a bit like a hospital poster. i don't know if there is any research about on sucessful packaging colours - i just had a quick look and couldn't find anything useful but maybe i wasn't asking google the right questions.


                              image ^

                              good luck with it
                              ↑ see post ↑
                              13101

                              Comment

                              • dyna mo
                                just a fucking jerk
                                • Dec 2008
                                • 68184

                                #16
                                Originally posted by ottopottomouse
                                comments-

                                not keen on the overlap on charge and its box but it is a much more readable logo

                                still not really sure about the squashed font used for the ingredients and am not sure if they are lines across? If so Quinoa - Tasty - Provides Energy dont line up.

                                left aligned text looks much better. not sure about the random capitalised words but havn't seen what other related products do on their text

                                is this going on health food shop shelves?
                                pick it up, read all the text, get to the bottom, put it back on the shelf. people need telling at the bottom of the text to buy it.

                                my only other comment is the blue colour is a bit like a hospital poster. i don't know if there is any research about on sucessful packaging colours - i just had a quick look and couldn't find anything useful but maybe i wasn't asking google the right questions.



                                good luck with it
                                thanks a ton for the feedback. i think those are good ideas/changes and doable. couple comments-

                                i've been concerned with the 3 heading across the top, they are not supposed to be relative to one another, but as stand-alone bullet points summarizing the key points of the product in the form of
                                product
                                features
                                benefits
                                i still want to do that but am unsure how to not have them interpreted as related. any thoughts on how to achieve that?

                                i still don't know why that font comes across squashed either, i didn't see the squashedness at 1st but now that you mention it, i can see that.


                                will proof-read again to deal with the Capitalization.

                                i agree on the closing comment, will add the following-

                                Experience nature's best- Take Charge and start living healthier, have more energy, feel better and look better today!


                                color-wise, blue/gold is considered to be the most successful color combo for closing sales, although i am not sure what shade of blue or if it's true for any shade of blue.
                                \
                                Last edited by dyna mo; 08-24-2010, 12:03 PM.

                                Comment

                                • CyberHustler
                                  Masterbaiter
                                  • Feb 2006
                                  • 28753

                                  #17
                                  Originally posted by dyna mo
                                  the original label-

                                  Holy fucking FAIL!
                                  “If you can convince the lowest white man he’s better than the best colored man, he won’t notice you’re picking his pocket. Hell, give him somebody to look down on, and he’ll empty his pockets for you.”

                                  Comment

                                  • dyna mo
                                    just a fucking jerk
                                    • Dec 2008
                                    • 68184

                                    #18
                                    here comes gfy!

                                    Comment

                                    • Agent 488
                                      Registered User
                                      • Feb 2006
                                      • 22511

                                      #19
                                      you need some large bullet points to catch people's eyes in the stores. graphically better but has the allure of a chemistry textbook.

                                      Comment

                                      • dan@noof
                                        Confirmed User
                                        • May 2008
                                        • 278

                                        #20
                                        New label is a big improvement and I would definitely try this product based on the ingredient list. Good luck with this!

                                        Comment

                                        • JD
                                          Too lazy to set a custom title
                                          • Sep 2003
                                          • 22651

                                          #21
                                          Originally posted by Agent 488
                                          you need some large bullet points to catch people's eyes in the stores. graphically better but has the allure of a chemistry textbook.
                                          this.. ^

                                          Comment

                                          • dyna mo
                                            just a fucking jerk
                                            • Dec 2008
                                            • 68184

                                            #22
                                            Originally posted by Agent 488
                                            you need some large bullet points to catch people's eyes in the stores. graphically better but has the allure of a chemistry textbook.
                                            the ingredients, features, benefits section is the large bullet-points section which i hope catches eyes and summarizes things. lookign at products on the shelves for comparison, i have noticed that products don't really have any eye-catching text that makes me pick the product up off the shelf due to the distance away from the product, i find it's an overall view that does so. also, the big target group are label readers. stalking the aisles at health food stores i've noticed many many people intently reading labels, so i've tried to provide informative text to address that. re: the allure, it's hard to have a label that is very alluring but maintains the seriousness of the product, i think it's more important for this product to stay true to the core-value of what it delivers- the most nutritionally dense food available.
                                            Originally posted by dan@noof
                                            New label is a big improvement and I would definitely try this product based on the ingredient list. Good luck with this!
                                            hey, thanks a lot!

                                            Comment

                                            • Supz
                                              Arthur Flegenheimer
                                              • Jul 2006
                                              • 11057

                                              #23
                                              This is a million times better then the old one. Great job!

                                              Comment

                                              • Agent 488
                                                Registered User
                                                • Feb 2006
                                                • 22511

                                                #24
                                                good luck then.

                                                Comment

                                                • dyna mo
                                                  just a fucking jerk
                                                  • Dec 2008
                                                  • 68184

                                                  #25
                                                  Originally posted by Supz
                                                  This is a million times better then the old one. Great job!
                                                  Originally posted by Agent 488
                                                  good luck then.
                                                  hey, thanks!

                                                  here are pics of the packaging of the major player's products in this market.





                                                  Comment

                                                  • ottopottomouse
                                                    She is ugly, bad luck.
                                                    • Jan 2010
                                                    • 13177

                                                    #26
                                                    Originally posted by dyna mo
                                                    i've been concerned with the 3 heading across the top, they are not supposed to be relative to one another, but as stand-alone bullet points summarizing the key points of the product in the form of
                                                    product
                                                    features
                                                    benefits
                                                    i still want to do that but am unsure how to not have them interpreted as related. any thoughts on how to achieve that?
                                                    It's only an idea, and the longer I look at it the worse it seems:


                                                    image^
                                                    ↑ see post ↑
                                                    13101

                                                    Comment

                                                    • yuu.design
                                                      Too lazy to set a custom title
                                                      • Mar 2006
                                                      • 25308

                                                      #27
                                                      looks boring
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                                                      Comment

                                                      • dyna mo
                                                        just a fucking jerk
                                                        • Dec 2008
                                                        • 68184

                                                        #28
                                                        Originally posted by ottopottomouse
                                                        It's only an idea, and the longer I look at it the worse it seems:


                                                        image^
                                                        hmmm, i'll have to toss around some ideas, thanks for that.
                                                        Originally posted by yuu
                                                        looks boring
                                                        maybe i can put a pic on there of some monkeys blowing some shit up to make it exciting to you!

                                                        Comment

                                                        • dyna mo
                                                          just a fucking jerk
                                                          • Dec 2008
                                                          • 68184

                                                          #29
                                                          bump for critique (strengths and weaknesses) from the night crew.

                                                          Comment

                                                          • O MARINA
                                                            I'm clockin' ya, Versace shade watchin' ya
                                                            • Mar 2003
                                                            • 13794

                                                            #30
                                                            Originally posted by dyna mo
                                                            on the TakeCharge website later this week and on the shelf at Wholefoods soon!
                                                            yay

                                                            Comment

                                                            • epitome
                                                              So Fucking Lame
                                                              • Jun 2009
                                                              • 12156

                                                              #31
                                                              The new label is much, much, much better than the first version!

                                                              As someone suggested, you may want to improve it more, but you can def. go to print with this version. Once you start making the money you can turn it over to people that only design retail packaging as they know exactly what works to draw eyes to the product.

                                                              Comment

                                                              • epitome
                                                                So Fucking Lame
                                                                • Jun 2009
                                                                • 12156

                                                                #32
                                                                Originally posted by dyna mo
                                                                hey, thanks!

                                                                here are pics of the packaging of the major player's products in this market.





                                                                Oh hey, I wrote my response before seeing these.

                                                                You already win over these!

                                                                Comment

                                                                • dyna mo
                                                                  just a fucking jerk
                                                                  • Dec 2008
                                                                  • 68184

                                                                  #33
                                                                  Originally posted by O MARINA
                                                                  yay
                                                                  i plan on getting it on the shelves of stores in your neck of the woods too eh. i haven't researched that yet, though.

                                                                  Originally posted by epitome
                                                                  The new label is much, much, much better than the first version!

                                                                  As someone suggested, you may want to improve it more, but you can def. go to print with this version. Once you start making the money you can turn it over to people that only design retail packaging as they know exactly what works to draw eyes to the product.
                                                                  very true.

                                                                  Comment

                                                                  • epitome
                                                                    So Fucking Lame
                                                                    • Jun 2009
                                                                    • 12156

                                                                    #34
                                                                    If you haven't already done so, please, please, please spend the $375 or whatever it is to trademark Take Charge for your category!

                                                                    I've done it myself a few times and ended up with a registered trademark without the need of an attorney stepping in. Usually, the reviewing attorney for USPTO will guide you along if they know you are handling the registration yourself.

                                                                    http://www.uspto.gov/teas/e-TEAS/index.html

                                                                    After you file, you can begin putting the TM after your product name. Once it is registered you can go with the capital R in the circle.

                                                                    Comment

                                                                    • dyna mo
                                                                      just a fucking jerk
                                                                      • Dec 2008
                                                                      • 68184

                                                                      #35
                                                                      Originally posted by epitome
                                                                      Oh hey, I wrote my response before seeing these.

                                                                      You already win over these!
                                                                      you are right, again! lolz

                                                                      the entire space is clogged with that style of marketing, not to mention the recipes are clogged with flavor enhancers like molasses and such, with no real focus on nutrition.

                                                                      Comment

                                                                      • dyna mo
                                                                        just a fucking jerk
                                                                        • Dec 2008
                                                                        • 68184

                                                                        #36
                                                                        Originally posted by epitome
                                                                        If you haven't already done so, please, please, please spend the $375 or whatever it is to trademark Take Charge for your category!

                                                                        I've done it myself a few times and ended up with a registered trademark without the need of an attorney stepping in. Usually, the reviewing attorney for USPTO will guide you along if they know you are handling the registration yourself.

                                                                        http://www.uspto.gov/teas/e-TEAS/index.html

                                                                        After you file, you can begin putting the TM after your product name. Once it is registered you can go with the capital R in the circle.
                                                                        doing that now, xcllnt advice, thank you.

                                                                        Comment

                                                                        • epitome
                                                                          So Fucking Lame
                                                                          • Jun 2009
                                                                          • 12156

                                                                          #37
                                                                          Originally posted by dyna mo
                                                                          doing that now, xcllnt advice, thank you.

                                                                          Since you're someone that actually takes into consideration advice you solicit:

                                                                          Everything looks great except the ingredients list to me. I am no graphics wiz but they look like the words are stretched too far horizontally in relation to the height. Know what I'm saying...because I don't!

                                                                          Comment

                                                                          • dyna mo
                                                                            just a fucking jerk
                                                                            • Dec 2008
                                                                            • 68184

                                                                            #38
                                                                            Originally posted by epitome
                                                                            Since you're someone that actually takes into consideration advice you solicit:

                                                                            Everything looks great except the ingredients list to me. I am no graphics wiz but they look like the words are stretched too far horizontally in relation to the height. Know what I'm saying...because I don't!
                                                                            for some reason, that text came out that way, i think the best way/easiest way to deal with it is to change to font, because i have no idea why it looks like that!

                                                                            thanks again!

                                                                            Comment

                                                                            • lagcam
                                                                              Confirmed User
                                                                              • Jul 2007
                                                                              • 2890

                                                                              #39
                                                                              Is there not a requirement for some kind of warning text on products like these?
                                                                              Working Cam site for sale - NOT affiliate.

                                                                              Comment

                                                                              • epitome
                                                                                So Fucking Lame
                                                                                • Jun 2009
                                                                                • 12156

                                                                                #40
                                                                                Originally posted by dyna mo
                                                                                doing that now, xcllnt advice, thank you.

                                                                                One more tip if you are doing it yourself ... research the filings of your competitors ... I always give extra attention to the ones filed by attorney's.

                                                                                Comment

                                                                                • epitome
                                                                                  So Fucking Lame
                                                                                  • Jun 2009
                                                                                  • 12156

                                                                                  #41
                                                                                  Originally posted by dyna mo
                                                                                  for some reason, that text came out that way, i think the best way/easiest way to deal with it is to change to font, because i have no idea why it looks like that!

                                                                                  thanks again!
                                                                                  If that's the case, then the font immediately above ... antioxidants, etc. ... looks great. Go with that one but make it larger/bolder.

                                                                                  Comment

                                                                                  • dyna mo
                                                                                    just a fucking jerk
                                                                                    • Dec 2008
                                                                                    • 68184

                                                                                    #42
                                                                                    Originally posted by epitome
                                                                                    One more tip if you are doing it yourself ... research the filings of your competitors ... I always give extra attention to the ones filed by attorney's.

                                                                                    registration filed-

                                                                                    Your Trademark/Service Mark Application, Principal Register Was Submitted Successfully.


                                                                                    w00t.

                                                                                    i'll peruse the competition's TM........

                                                                                    Comment

                                                                                    • dyna mo
                                                                                      just a fucking jerk
                                                                                      • Dec 2008
                                                                                      • 68184

                                                                                      #43
                                                                                      Originally posted by ottopottomouse
                                                                                      It's only an idea, and the longer I look at it the worse it seems:


                                                                                      image^
                                                                                      hahahah, i just noticed the *buy it now fatso* at the bottom, lolz........

                                                                                      Comment

                                                                                      • spazlabz
                                                                                        Confirmed User
                                                                                        • Jul 2003
                                                                                        • 6548

                                                                                        #44
                                                                                        Originally posted by dyna mo




                                                                                        ok shit, now I am hungry.... send me a sample of each I'll write a review for you.... and speaking as a fat guy, my opinion on grub is valuable!

                                                                                        Comment

                                                                                        • DBS.US
                                                                                          Geo Cities
                                                                                          • Aug 2003
                                                                                          • 11841

                                                                                          #45
                                                                                          No hemp seed?
                                                                                          Have an unused domain? Make a Free Chaturbate White Label site and be making money tonight

                                                                                          Comment

                                                                                          • AsianDivaGirlsWebDude
                                                                                            Purveyor, Fine Asian Porn
                                                                                            • Jul 2004
                                                                                            • 38323

                                                                                            #46
                                                                                            Did you check to see if someone already trademarked the name or words Take Charge?

                                                                                            If you Google the words Take Charge without parenthesis over 157 million results come up, and even in parenthesis, "Take Charge" stills pulls up over 6 million results.

                                                                                            With a simple cursory search I found that American Express owns takecharge.com, and the government runs a healthcare program called Take Charge, plus there are health and nutrition companies that include Take Charge in their trademarks.

                                                                                            EDIT: I see someone else brought up this issue while I was researching this post. You don't want to see your investment go poof - so make sure that you, or better yet your trademark attorney, do the appropriate due diligence.

                                                                                            Anyway, the second design looks better, but still needs a lot of work. If you already have a distribution deal, why not hire a real graphic designer to design the logo and create the package design for you?

                                                                                            ADG
                                                                                            Last edited by AsianDivaGirlsWebDude; 08-24-2010, 06:00 PM.
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                                                                                            Comment

                                                                                            • dyna mo
                                                                                              just a fucking jerk
                                                                                              • Dec 2008
                                                                                              • 68184

                                                                                              #47
                                                                                              Originally posted by DBS.US
                                                                                              No hemp seed?
                                                                                              not in this version, i've already started on a high protein version with hemp though.

                                                                                              Originally posted by AsianDivaGirlsWebDude
                                                                                              Did you check to see if someone already trademarked the name or words Take Charge?

                                                                                              If you Google the words Take Charge without parenthesis over 157 million results come up, and even in parenthesis, "Take Charge" stills pulls up over 6 million results.

                                                                                              With a simple cursory search I found that American Express owns takecharge.com, and the government runs a healthcare program called Take Charge, plus there are health and nutrition companies that include Take Charge in their trademarks.

                                                                                              EDIT: I see someone else brought up this issue while I was researching this post. You don't want to see your investment go poof - so make sure the you, or better yet your trademark attorney do the appropriate die diligence.

                                                                                              Anyway, the second design looks better, but still needs a lot of work. If you already have a distribution deal, why not hire a real graphic designer to design the logo and create the package design for you?

                                                                                              ADG
                                                                                              yes, the trademark/patent office requires that step in the online process and provides a search. there are no health/nutrition products within the breakfast food, cereal, granola categories with such trademark.

                                                                                              Comment

                                                                                              • dyna mo
                                                                                                just a fucking jerk
                                                                                                • Dec 2008
                                                                                                • 68184

                                                                                                #48
                                                                                                Originally posted by spazlabz
                                                                                                ok shit, now I am hungry.... send me a sample of each I'll write a review for you.... and speaking as a fat guy, my opinion on grub is valuable!
                                                                                                those images in the post you quoted are the competition. the goraw product is very tasty. the others, not so much.

                                                                                                Comment

                                                                                                • O MARINA
                                                                                                  I'm clockin' ya, Versace shade watchin' ya
                                                                                                  • Mar 2003
                                                                                                  • 13794

                                                                                                  #49
                                                                                                  Originally posted by dyna mo
                                                                                                  i plan on getting it on the shelves of stores in your neck of the woods too eh. i haven't researched that yet, though.
                                                                                                  k

                                                                                                  Comment

                                                                                                  • spazlabz
                                                                                                    Confirmed User
                                                                                                    • Jul 2003
                                                                                                    • 6548

                                                                                                    #50
                                                                                                    Originally posted by dyna mo
                                                                                                    those images in the post you quoted are the competition. the goraw product is very tasty. the others, not so much.
                                                                                                    good, I like your's better any way LOL

                                                                                                    Comment

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