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Old 08-14-2010, 05:33 PM  
AsianDivaGirlsWebDude
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Quote:
Originally Posted by DJ The Kid View Post
Saw it here... pretty over-dramatized, of course. But still entertaining.
How many people do you estimate were in the theater?



It's absolutely dying at the box office...

According to Box Office Mojo, during it's first week in 252 theaters (mostly in large markets), "Middle Men" grossed a dismal $543.246 (the gross money earned is before Paramount and the theaters get their cuts, and this doesn't include money spent on advertising, etc).

To break if down, "Middle Men" averaged $2,156 per screen for the whole week. Divide that by seven days, and that is $308 a day on average per screen. Further divide that by 5 showings a day, and the average gross is a paltry $61.60 per showing.

The past two days receipts reported (the 11th and 12th) the average per screen gross was $186 and $171 respectively.

Even should the movie still make it into wide release, it probably won't last for long if the daily averages continue to follow the same pattern it has thus far (including more than a 50% fall-off in attendance after the first few days). If it tanks even further in smaller markets, it will be curtains for "Middle Men" in short order.

ADG
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