Soft-drinks giant reviews relationship with firm that created Dr Pepper campaign featuring 'offensive' Facebook status updates
Coca-Cola is considering cutting ties with the agency that created a Facebook campaign that parents accused of targeting children by using references to a notorious pornographic movie.
The soft-drinks giant, which has come in for heavy criticism after running a racy Facebook campaign for the Dr Pepper brand, has told the agency that it must stop all advertising work on Coca-Cola brands until a decision is reached on whether to terminate the relationship.
"We have stopped all our ongoing work with [digital agency] Lean Mean Fighting Machine and are currently reviewing our relationship with the agency," said a spokeswoman for Coca-Cola GB.
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