Andreas took time to write a full marketing strategy. And he is right. You can see that different shows are targeting at different people. The dutch webmaster meeting for instance is aiming at everybody who is involved in the business, bigger and smaller players will show up. That way they keep in contact with their affiliates and their colleagues, learn, do business and have fun. The affiliates appreciate this sponsoring cause it is always interesting to meet other people in the business and to see who they are promoting. Cause the dutch webmaster meeting it is also cheap for sponsors, smaller newcommers also will show up aiming at affiliates and learn from other companies. At some bigger shows there are mostly billing companies presenting themselves, that is not interesting for most affiliates. But there is always a change that this affiliates will be big companies in the future
The Barcelona Summit is putting a lot of time in connecting the more professional international companies and keep them connected. And he is looking at several shows if there are new companies who might be interesting for attendees of his show. That is more work than just put up a meeting.
Just visit some shows and see how different they are.
How crazy are you Andreas, taking the challenge