Originally Posted by Gerco

I don't get it? Simply putting the damn thing into a protective case solves the issue. Something that most people do anyways. Hell, you spending 3400 bucks on the life of the phone and the contract that goes with it, most would want to keep it from getting dinged and scratched.

Solution for apple here is to simply give everyone a cheap fucking protective case for it. If you want a nice one go out an buy it like everyone else with any other phone does.