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for people using Chrome:
Instructions for Chrome
The Google advertising cookie opt-out plugin is not yet supported in Google Chrome. In the meantime, you can use Chrome's built-in privacy controls to effectively opt out of the DoubleClick cookie permanently:
From Chrome, click on the "Customize and Control Google Chrome" icon, and in the drop-down menu, select "Options"
Select the "Under the Hood" tab
Under "Privacy" click on "Content settings..."
Select the "Cookies" tab
Select "Block all third-party cookies without exception"
This option will prevent all third-party cookies, including the DoubleClick cookie and other advertising cookies, from being sent back to their corresponding third-party websites. As a consequence, the DoubleClick cookie is never sent to Google, which effectively is the same as setting the opt-out cookie.
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