How did Starbucks get so huge so fast?

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  • NinjaSteve
    Too lazy to set a custom title
    • Dec 2003
    • 11089

    #1

    How did Starbucks get so huge so fast?

    Can anybody tell me? And now they're launching a music label.
    http://www.cbc.ca/consumer/story/200...sic-label.html
    ...
  • sicone
    Retired
    • Jan 2004
    • 18453

    #2
    Location and yuppies

    Comment

    • abyss_al
      **LOOKING FOR TRADES**
      • Oct 2003
      • 15605

      #3
      that's crazy
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      • escorpio
        doesn't fuck around.
        • Oct 2002
        • 23485

        #4
        By charging $4.00 for a cup of coffee.
        Unvaxxed, still alive.

        Comment

        • OY
          Industry Pioneer
          • Oct 2002
          • 5401

          #5
          By fooling us all into thinking that VENTI was better than LARGE.
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          • AaronM
            GFY Royality ;)
            • Oct 2001
            • 46917

            #6
            They just bought a chain of stores in Portland called "Coffee People." I preferred Coffee People's stuff over Starbucks. Now they have shut down all the Coffee People locations. Nothing but empty building there now.

            Shitty thing to do, IMO.

            Comment

            • SomeCreep
              :glugglug
              • Mar 2003
              • 26118

              #7
              Starbucks created a lifestyle.

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              • bDok
                Confirmed User
                • Feb 2005
                • 1917

                #8
                i didn't like starbucks for years. I caved and bought into it. Now it's like a strange comfort thing. It's like i can be in almost ANY place and get my fix the exact way and style i'm used to. Not to say I don't hit up a cafe other places... but in the morning when I NEEEED the fix I don't mess around if I have the choice.
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                • Scott McD
                  Too lazy to set a custom title
                  • Nov 2002
                  • 67792

                  #9
                  Originally posted by escorpio
                  By charging $4.00 for a cup of coffee.
                  Good point !!!


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                  • Major (Tom)
                    So Fucking Banned
                    • Nov 2003
                    • 32492

                    #10
                    I think they got in right when the seattle sound was big. it was kind of a place for everyone into grunge to chill. sort of like a gen x hangout. Then it just took off from there. Then you would always see celebs being shot by the paparazi with a starbucks coffee in their hand, and by chance the label was showing etc. Just was one of those companies that got in at the right time. Sort of like those old paysites with those shit tours that were doing 1000 joins a day back in 98.
                    Duke

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                    • Martin3
                      Confirmed User
                      • Oct 2005
                      • 1529

                      #11
                      Originally posted by sicone
                      Location and yuppies
                      +
                      Originally posted by escorpio
                      By charging $4.00 for a cup of coffee.
                      = $$$$$
                      264-543-302

                      Comment

                      • madawgz
                        8.8.8.8
                        • Mar 2006
                        • 30509

                        #12
                        they are big because they got a plug in Austin Powers
                        TAEMDLRMSKRJIXMRLSMRJ.

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                        • stickyfingerz
                          Doin fine
                          • Oct 2005
                          • 24984

                          #13
                          They put a coupon for 1 free latte in every mac computer sold.

                          Comment

                          • DamageX
                            Marketing & Strategy
                            • Jun 2001
                            • 14293

                            #14
                            It's called "smart marketing".
                            Whitehat is for chumps

                            If you don't do it, somebody else will - true story!

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                            • baddog
                              So Fucking Banned
                              • Apr 2001
                              • 107089

                              #15
                              Originally posted by Oystein
                              By fooling us all into thinking that VENTI was better than LARGE.
                              and that a small was really tall

                              Comment

                              • baddog
                                So Fucking Banned
                                • Apr 2001
                                • 107089

                                #16
                                I have to say, after reading the article, it is a pretty smart move.

                                I have purchased more CD's and books at Starbucks in the last year or two than everywhere else combined.

                                Comment

                                • Grapesoda
                                  So Fucking Banned
                                  • Jul 2003
                                  • 46234

                                  #17
                                  Originally posted by NinjaSteve
                                  Can anybody tell me? And now they're launching a music label.
                                  http://www.cbc.ca/consumer/story/200...sic-label.html
                                  they've been around since 1971 . . i would say that's exactly an overnite success . . would you?

                                  Comment

                                  • notabook
                                    Confirmed User
                                    • Apr 2006
                                    • 9748

                                    #18
                                    Originally posted by stickyfingerz
                                    They put a coupon for 1 free latte in every mac computer sold.
                                    But that's only like 50 free latte's...

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                                    • LittleSassy
                                      Confirmed User
                                      • May 2005
                                      • 7402

                                      #19
                                      they got something on the coffee that makes you crave for more thus would bring plenty of $$

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                                      • DamageX
                                        Marketing & Strategy
                                        • Jun 2001
                                        • 14293

                                        #20
                                        Originally posted by LittleSassy
                                        they got something on the coffee that makes you crave for more thus would bring plenty of $$
                                        Please don't attempt to use logic which you don't possess.
                                        Whitehat is for chumps

                                        If you don't do it, somebody else will - true story!

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                                        • Barefootsies
                                          Choice is an Illusion
                                          • Feb 2005
                                          • 42635

                                          #21
                                          Originally posted by escorpio
                                          By charging $4.00 for a cup of coffee.
                                          Ding ding ding.

                                          25 cent coffee for $4.
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                                          • OY
                                            Industry Pioneer
                                            • Oct 2002
                                            • 5401

                                            #22
                                            Originally posted by baddog
                                            and that a small was really tall
                                            Yeah, that one always gets me. I always ask for SMALL, MEDIUM or LARGE, then they look strange at me and says the VENTI or TALL size and then I repeat what I just said until they just do it.
                                            It is damn annoying. That said, I like the coffee and I dont mind paying 4 bucks for it. Then again, I am an idiot.
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                                            • tony299
                                              lurker
                                              • Aug 2002
                                              • 57021

                                              #23
                                              Originally posted by stickyfingerz
                                              They put a coupon for 1 free latte in every mac computer sold.
                                              I heard the first time you turn on the printer you buy with the mac its the first thing that prints up. lol Also they have been around for 20 yrs thats not a overnight success.

                                              Comment

                                              • Deputy Chief Command
                                                Deputy Chief Command
                                                • Nov 2005
                                                • 4482

                                                #24
                                                I dont know . . first time I went to a starbucks was in china .. I be wondering what up with them strange terms . . why you dont be using mc donald terms


                                                they do it for t - shirts . . large small . xxl . . extra large ? wtf is a tall coffeee? a tall t - shirt for tall people I could understand ? but a tall coffee ?

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                                                • Screaming
                                                  I can change this!!!!!
                                                  • Feb 2004
                                                  • 18972

                                                  #25
                                                  decent coffee

                                                  Comment

                                                  • tony299
                                                    lurker
                                                    • Aug 2002
                                                    • 57021

                                                    #26
                                                    the funny thing is consumer reports rated dunkin donuts coffee the best tasting of them all and it costs a shit load less.

                                                    Comment

                                                    • DamageX
                                                      Marketing & Strategy
                                                      • Jun 2001
                                                      • 14293

                                                      #27
                                                      Originally posted by tony404
                                                      the funny thing is consumer reports rated dunkin donuts coffee the best tasting of them all and it costs a shit load less.
                                                      It's not the coffee you pay four bucks for.
                                                      Whitehat is for chumps

                                                      If you don't do it, somebody else will - true story!

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                                                      • Jace
                                                        FBOP Class Of 2013
                                                        • Jan 2004
                                                        • 35562

                                                        #28
                                                        I have never stepped foot in a starbucks in my life

                                                        I sure do visit the cocainebucks down the street a lot though

                                                        Comment

                                                        • Jace
                                                          FBOP Class Of 2013
                                                          • Jan 2004
                                                          • 35562

                                                          #29
                                                          Originally posted by DamageX
                                                          It's not the coffee you pay four bucks for.
                                                          what is it? the cup?

                                                          I am totally serious

                                                          I don't drink coffee and I have never been to starbucks, what is it that people pay that $4 for? cause that seems really insane to me

                                                          for $4 I can have 2 pabst drafts a block away and be tipsy

                                                          Comment

                                                          • DamageX
                                                            Marketing & Strategy
                                                            • Jun 2001
                                                            • 14293

                                                            #30
                                                            Originally posted by Jace
                                                            what is it? the cup?

                                                            I am totally serious

                                                            I don't drink coffee and I have never been to starbucks, what is it that people pay that $4 for? cause that seems really insane to me

                                                            for $4 I can have 2 pabst drafts a block away and be tipsy
                                                            Why is it people pay $100K for a Mercedes, when they can buy a Lexus for half the price and actually end up owning a better car?
                                                            Whitehat is for chumps

                                                            If you don't do it, somebody else will - true story!

                                                            Comment

                                                            • Deputy Chief Command
                                                              Deputy Chief Command
                                                              • Nov 2005
                                                              • 4482

                                                              #31
                                                              Originally posted by Jace
                                                              I sure do visit the cocainebucks down the street a lot though


                                                              columbia incorporated .. they have what you need. . cant find their tax returns though

                                                              Comment

                                                              • I am chauncy
                                                                Confirmed User
                                                                • Jul 2006
                                                                • 568

                                                                #32
                                                                because if I don't get my quad venti white chocolate mocca every morning I might kill somebody
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                                                                • Martin3
                                                                  Confirmed User
                                                                  • Oct 2005
                                                                  • 1529

                                                                  #33
                                                                  Originally posted by Jace
                                                                  what is it? the cup?

                                                                  I am totally serious

                                                                  I don't drink coffee and I have never been to starbucks, what is it that people pay that $4 for? cause that seems really insane to me

                                                                  for $4 I can have 2 pabst drafts a block away and be tipsy
                                                                  You're paying for their marketing.
                                                                  264-543-302

                                                                  Comment

                                                                  • tony299
                                                                    lurker
                                                                    • Aug 2002
                                                                    • 57021

                                                                    #34
                                                                    Originally posted by Jace
                                                                    what is it? the cup?

                                                                    I am totally serious

                                                                    I don't drink coffee and I have never been to starbucks, what is it that people pay that $4 for? cause that seems really insane to me

                                                                    for $4 I can have 2 pabst drafts a block away and be tipsy
                                                                    You dont drink coffee I knew there was something I didnt like about you lol

                                                                    Comment

                                                                    • HeadPimp
                                                                      Bad Mo-Fo
                                                                      • Jul 2001
                                                                      • 2772

                                                                      #35
                                                                      They also have the chain store advantage that they are everywhere and you know that you will get the same cup of coffee in one store that you will in another. You don't have to risk getting a crappy cup of coffee flavored drek at a non-chain store.

                                                                      Comment

                                                                      • wtfent
                                                                        Confirmed User
                                                                        • Nov 2003
                                                                        • 3790

                                                                        #36
                                                                        Originally posted by NinjaSteve
                                                                        Can anybody tell me? And now they're launching a music label.
                                                                        http://www.cbc.ca/consumer/story/200...sic-label.html
                                                                        Cause its legal crack!!
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                                                                        • baddog
                                                                          So Fucking Banned
                                                                          • Apr 2001
                                                                          • 107089

                                                                          #37
                                                                          Originally posted by HeadPimp
                                                                          They also have the chain store advantage that they are everywhere and you know that you will get the same cup of coffee in one store that you will in another. You don't have to risk getting a crappy cup of coffee flavored drek at a non-chain store.
                                                                          You would think so, but it isn't exactly accurate.

                                                                          As I travel around the country I find myself in many places that don't have a Starbucks, or the one that is within a 50 mile radius is in some Border's Bookstore or something.

                                                                          While they may have been given the recipe, they certainly have not been given the training, and there is a definite difference between the one I get here in LA and the ones I pick up in OK or IN.

                                                                          Comment

                                                                          • aico
                                                                            Moo Moo Cow
                                                                            • Mar 2004
                                                                            • 14748

                                                                            #38
                                                                            Fast?? They've been around for quite some time.

                                                                            Rappers put out one album then start a music company...

                                                                            Comment

                                                                            • The Ghost
                                                                              IslandDollars.com
                                                                              • Oct 2004
                                                                              • 12188

                                                                              #39
                                                                              The secret to Starbucks' success

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                                                                              • SteveLightspeed
                                                                                Confirmed User
                                                                                • Jul 2001
                                                                                • 7940

                                                                                #40
                                                                                Cuz I straightened their shit out in the mid 90's

                                                                                Abra-cadabra!

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                                                                                • bausch
                                                                                  Confirmed User
                                                                                  • Jul 2006
                                                                                  • 3017

                                                                                  #41
                                                                                  I really think Starbucks became popular in part because of all the celebrities shot by papparazi drinking Starbucks.

                                                                                  Britney used to be ALWAYS photographed drinking a frap and you can always see the Olson twins carrying Starbucks and loads of other celebs.

                                                                                  Carrying a Starbucks became a sort of "fashion accessory", like a purse. I am totally serious.

                                                                                  Some people think they "look cool" when they are carrying Starbucks.

                                                                                  This is the REAL reason why Starbucks got so big :



                                                                                  A lot of people follow their favourite stars everyday on all sorts of forums and blogs and everytime they see a celeb carrying a Starbucks it reinforces it that it's cool. Starbucks is basically getting free advertising.

                                                                                  Not many people can afford a $2,000 purse like Lindsay Lohan or a pair of $700 shoes like all the celebs but everyone can afford some Starbucks...

                                                                                  If you have a product you want to become popular, if you can get someone like Lindsay Lohan get caught by the papparazi using or holding it or wearing it, the next day thousands of people will rush out to buy it... Seriously.
                                                                                  Last edited by bausch; 03-21-2007, 02:36 PM.

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                                                                                  • 96ukssob
                                                                                    So Fucking Banananananas
                                                                                    • Mar 2003
                                                                                    • 12991

                                                                                    #42
                                                                                    its trendy and one of the first of its kind. personally i like coffee bean better
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                                                                                    • bausch
                                                                                      Confirmed User
                                                                                      • Jul 2006
                                                                                      • 3017

                                                                                      #43
                                                                                      I forgot to post, above you see Britney, Nicole Richie, DJ AM, Jessica and Nick, Olsen twins, K-Fed, all drinking Starbucks.

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                                                                                      • SleazyDream
                                                                                        I'm here for SPORT
                                                                                        • Jul 2001
                                                                                        • 41470

                                                                                        #44
                                                                                        addictive drugs
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                                                                                        • bausch
                                                                                          Confirmed User
                                                                                          • Jul 2006
                                                                                          • 3017

                                                                                          #45
                                                                                          Also, I was just reading on another forum where they were saying that for young people in college they also like to carry around a cup of Starbucks as a type of fashion accessory.

                                                                                          I guess to some people it's really something that makes you "look cool" like you "fit in."

                                                                                          I am absolutely serious when I'm saying it's a fashion accessory. Especially when so many celebs are SO OFTEN photographed holding a Starbucks.

                                                                                          I think the Olsen Twins kind of started it. They were photographed daily holding Starbucks. A LOT of people follow the Olsons daily because of their fashion/style and I think the Starbucks think got more popular cause of that. They are considered fashionistas now.

                                                                                          I witnessed this firsthand on a style forum...
                                                                                          Last edited by bausch; 03-21-2007, 02:51 PM.

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                                                                                          • Snake Doctor
                                                                                            I'm Lenny2 Bitch
                                                                                            • Mar 2001
                                                                                            • 13449

                                                                                            #46
                                                                                            It's all about the atmosphere. It's not a coffee shop, it's a hangout. If you provide the right ambience you can charge whatever you want for your product and people will pay it.

                                                                                            The steak in a 5 star restaurant doesn't taste better to me than a steak from outback, but the price is triple or more in the 5 star restaurant.

                                                                                            Same principle here.
                                                                                            sig too big

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                                                                                            • Peaches
                                                                                              Old broad
                                                                                              • Oct 2002
                                                                                              • 13933

                                                                                              #47
                                                                                              They are building one near me in BFE. You know they're dominating the world when they sell it here in no-where-land.

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                                                                                              • hottoddy
                                                                                                Confirmed User
                                                                                                • Oct 2002
                                                                                                • 3049

                                                                                                #48
                                                                                                Damn, I didn't know they bought out Coffee People here! That explains the bordered up building near my office. Sucks when someone is so big, they just buy and close the competition. How long until they buyout Peets (the guys to trained Starbucks). I call Anti-Trust shenanighans!
                                                                                                - *** -

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                                                                                                • salesman
                                                                                                  Confirmed User
                                                                                                  • Mar 2003
                                                                                                  • 1534

                                                                                                  #49
                                                                                                  hmm, starbucks, starbucks - doesn´t that sound like a sponsor name ?

                                                                                                  Launched new sites in different niches with exclusive content:

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                                                                                                  • BrettJ
                                                                                                    ol' timer
                                                                                                    • Jan 2001
                                                                                                    • 4715

                                                                                                    #50
                                                                                                    Originally posted by Peaches
                                                                                                    They are building one near me in BFE. You know they're dominating the world when they sell it here in no-where-land.
                                                                                                    And it'll be pretty busy too.

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