Email Marketing will be obsolete soon?

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  • $5 submissions
    I help you SUCCEED
    • Nov 2003
    • 32189
    #1

    Email Marketing will be obsolete soon?

    Pretty shocking assertion http://www.huffingtonpost.com/2010/0..._n_615816.html


    Is email becoming obsolete?

    Facebook COO Sheryl Sandberg seems to think so.

    At Nielsen's Consumer 360 conference on Tuesday, Sandberg said that only 11% of teens use email daily.

    "If you want to know what people like us will do tomorrow," she told a crowded conference hall, "you look at what teenagers are doing today." She then predicted that email is "probably going away." "I can't imagine life without it," she added.

    This is big news for businesses and online advertisers because Facebook may connect consumers and advertisers more easily (and directly) than email.
    Tags: None
    • AdPatron
      No commissions, no fees.
      • Apr 2003
      • 17706
      #2
      Wrong.

        Comment

        • 2012
          So Fucking What
          • Jul 2006
          • 17189
          #3
          Facebook will save us all. Facebook is the second coming of Jesus for the Internets
          best host: Webair | best sponsor: Kink | best coder: 688218966 | Go Fuck Yourself

            Comment

            • Sly
              Let's do some business!
              • Sep 2004
              • 31378
              #4
              I didn't realize teens were doing a lot of business.

              Are college students going to Twitter with their professors?
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                • sortie
                  Confirmed User
                  • Mar 2007
                  • 7771
                  #5
                  Originally posted by $5 submissions
                  Pretty shocking assertion http://www.huffingtonpost.com/2010/0..._n_615816.html
                  I was just thinking a few days ago that I can't rely on email anymore.
                  It's just garbage.

                  I started to make a post about how spammers ruined a very good communication
                  system.

                  I white-list my sponsors and that's it for email.

                  No way can someone "contact me with an offer" unless I have set something up
                  and I'm expecting it.

                    Comment

                    • VHNet
                      Confirmed User
                      • May 2005
                      • 386
                      #6
                      Teens aren't using e-mail because they have almost no reason to. Their lives are instant gratification, everything is within the distance they can walk to/from (or ride bikes yay!).

                      E-mail's not used until they get further into the "system" of daily life - college, work, etc.

                      Not to mention that teenagers are likely not even your target market for making sales.

                      What are they going to put on their resume? "[email protected]/myprofile" for their e-mail? How do you send in a resume on Monster via facebook?

                      Did e-mail kill postal mail? Everyone thought it would - and sure the amount of postal mail has probably decreased since the invention/adoption of worldwide e-mail services. But it's still around, our taxes are still paying postal workers salaries...and....guess what? If you need to ship an eBay product from NC to SD...unless you have some magic system that I've only seen in movies...it can't be done without postal mail.

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                        • Zorgman
                          Confirmed User
                          • Aug 2002
                          • 6103
                          #7
                          What a load of horse shit.
                          Email is not going away anytime soon.
                          ---

                            Comment

                            • Lightning
                              Confirmed User
                              • Feb 2001
                              • 870
                              #8
                              email will never go away imho..

                                Comment

                                • Domain Diva
                                  Too lazy to set a custom title
                                  • Oct 2007
                                  • 10180
                                  #9
                                  I agree with the report in many ways....excluding those who do business on the net ..most of the people I know dont use email much but communicate via social networks and tools such as facebook chat etc...some use twitter.... or sms text....
                                  Last edited by Domain Diva; 06-17-2010, 06:38 PM.

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                                    • TheDoc
                                      Too lazy to set a custom title
                                      • Jul 2001
                                      • 13827
                                      #10
                                      eMail how we know it today, was history once xml/rss came out. Basically social networks are the same thing but with a pretty user interface. It's kinda smart really - spam is damn near killed.

                                      You no longer will random contacting people (ie spam email) work, you are subscribed to them directly. If you're not subscribed to them, you can't spam them.. if you are and you spam them, they can drop you and you can't ever spam them again.

                                      Now lets bring in gMail.. while it's still email, they archive conversions together. You have to subscribe to me to text, voice or video chat - which can also archive your conversion. Google is moving deeper into the contacts working like social friends, allowing you to communicate without email.

                                      It will only take some unix based xml/rss subscribe email system, that works with current email to come around... and everything will change, really fast.
                                      ~TheDoc - ICQ7765825
                                      It's all disambiguation

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                                        • kane
                                          Too lazy to set a custom title
                                          • Aug 2001
                                          • 20684
                                          #11
                                          I don't think email is going anywhere soon. I think it will evolve. Like The Doc said Gmail brought email into a more conversation/texting type of world and I think we will see more of this. Teens don't use email because they don't need it, but I would have trouble doing much of anything without it and I would guess many others would as well.

                                          I suppose eventually it could be replaced by instant messaging, but then you open that up to a whole world where you could end up with thousands of contacts and not know who most of them are.

                                            Comment

                                            • marketsmart
                                              HOMICIDAL TROLL KILLER
                                              • Dec 2004
                                              • 20419
                                              #12
                                              teenagers aren't in the job market yet where email is used to conduct business...

                                              email is not going anywhere..





                                              .

                                                Comment

                                                • mynameisjim
                                                  Confirmed User
                                                  • Aug 2007
                                                  • 2985
                                                  #13
                                                  Wait, so the Facebook COO talked about how important Facebook is? Amazing!!!! I'm pretty sure when the Microsoft COO gives a speech he talks about a crucial Windows will be in the future.

                                                  That's about one step above a press release at best.

                                                  As far as teenagers, nobody is doing any of the stuff I did as a teenager so not sure if her theory holds true. Not to mention, the next batch of teenagers after them hates all the stuff the previous generation did so they do new stuff. Teen trends are a market all their own, they don't have much direct impact on future trends other than it will fade very quickly and not be repeated for several generations. If anything I would say look to what teens are doing now and you can bet teens WON'T be doing it in a few years
                                                  Last edited by mynameisjim; 06-17-2010, 07:04 PM.
                                                  jim (at) amateursconvert . com Amateurs Convert

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                                                    • AdPatron
                                                      No commissions, no fees.
                                                      • Apr 2003
                                                      • 17706
                                                      #14
                                                      Facebook will disappear in less than 5 years.

                                                        Comment

                                                        • Domain Diva
                                                          Too lazy to set a custom title
                                                          • Oct 2007
                                                          • 10180
                                                          #15
                                                          I was surprised to find out ( maybe everyone knew but me ) that FaceBook now on some days gets more page views than the mighty Google...thats crazy !!! I had no idea it was that big and still growing.

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                                                            • Sausage
                                                              Confirmed User
                                                              • Oct 2002
                                                              • 3012
                                                              #16
                                                              HAHAHAHAHAHAHA !

                                                              Yeah .. email marketing is dead ... my 1:20 ratios from optin mailouts this week are just in my imagination
                                                              IW
                                                              Skype : blance8888
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                                                                • BFT3K
                                                                  Too lazy to set a custom title
                                                                  • Dec 2005
                                                                  • 10764
                                                                  #17
                                                                  This is the future bitches!

                                                                    Comment

                                                                    • $5 submissions
                                                                      I help you SUCCEED
                                                                      • Nov 2003
                                                                      • 32189
                                                                      #18
                                                                      Originally posted by 2012
                                                                      Facebook will save us all. Facebook is the second coming of Jesus for the Internets
                                                                      Judging from bh blogs, FB is rapidly slowing down in its chase for spiced ham.

                                                                        Comment

                                                                        • $5 submissions
                                                                          I help you SUCCEED
                                                                          • Nov 2003
                                                                          • 32189
                                                                          #19
                                                                          Originally posted by CyberClaire
                                                                          I was surprised to find out ( maybe everyone knew but me ) that FaceBook now on some days gets more page views than the mighty Google...thats crazy !!! I had no idea it was that big and still growing.
                                                                          And many different ways to get traffic too

                                                                            Comment

                                                                            • Kiopa_Matt
                                                                              Confirmed User
                                                                              • Oct 2007
                                                                              • 1448
                                                                              #20
                                                                              Originally posted by CyberClaire
                                                                              excluding those who do business on the net
                                                                              But which adults don't use the internet for work these days? Almost everyone does now.

                                                                              E-mail's not going anywhere.
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                                                                                • Kiopa_Matt
                                                                                  Confirmed User
                                                                                  • Oct 2007
                                                                                  • 1448
                                                                                  #21
                                                                                  Originally posted by kane
                                                                                  I don't think email is going anywhere soon. I think it will evolve. Like The Doc said Gmail brought email into a more conversation/texting type of world and I think we will see more of this.
                                                                                  Agreed. Something like Google's new Wave product / service, but well, better. It's currently a hunk of shit, IMHO.

                                                                                  I could see a new e-mail-type protocol being developed, which over the next 5 years slowly replaces e-mail itself though. Like you said, more conversational / thread based, with better organization of contacts. No more of this CC: bullshit. Sometimes you'll have five people involved in a conversation, all CCing each other. You leave for a few hours, and come back to 28 e-mails in your inbox, and it takes you 15 minutes to go through everyone to figure out what's going on. I think that type of thing will definitely change.
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                                                                                    • kmanrox
                                                                                      aka K-Man
                                                                                      • Oct 2001
                                                                                      • 29295
                                                                                      #22
                                                                                      regardless what teens use to communicate, they'll all have email addresses they check.
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                                                                                        • dirtymind
                                                                                          Confirmed User
                                                                                          • May 2008
                                                                                          • 2348
                                                                                          #23
                                                                                          teen agers don't have a lot of money, they have it when they are around 20 then they also have less time to spend every freaking minute on facebook or some other crap like that. Email is easy on your phone and pc. Don't see it going away any time soon.
                                                                                          skype: codercarlos

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                                                                                            • Domain Diva
                                                                                              Too lazy to set a custom title
                                                                                              • Oct 2007
                                                                                              • 10180
                                                                                              #24
                                                                                              Originally posted by RDFrame
                                                                                              But which adults don't use the internet for work these days? Almost everyone does now.

                                                                                              E-mail's not going anywhere.
                                                                                              I didnt say email would die or is dying.....just pointed out that more and more people are using facebook chat and other messenger type/social networking tools to communicate.

                                                                                              Think about it ..if most are on skype...facebook etc and it has a built in chat system or in skypes case audio ...why bother with email in most cases.

                                                                                              Im a student..all my friends are students ..everyone around me is young and I see what they are doing ...and email has and is becoming more and more less of a main communication tool compared to 3 yrs ago...if you see it different fine....this is just what I see in my social circle.

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                                                                                                • Sarah_Jayne
                                                                                                  Now with more Jayne
                                                                                                  • Dec 2002
                                                                                                  • 40077
                                                                                                  #25
                                                                                                  Probably wrong but I will agree that, while obviously not a teen, I use personal email a great deal less than I used to do. Most of my direct private messages to and from my friends come either through Facebook or Twitter. Business is still firmly rooted in email though.

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                                                                                                    • BlackCrayon
                                                                                                      Too lazy to set a custom title
                                                                                                      • Jun 2003
                                                                                                      • 19634
                                                                                                      #26
                                                                                                      teenagers don't buy anything anyways. and like others have mentioned, its all fun and games for them right now. texting won't cut it when you have to email the boss your big project.
                                                                                                      you don't know you're wearing a leash if you sit by the peg all day..

                                                                                                        Comment

                                                                                                        • BlackCrayon
                                                                                                          Too lazy to set a custom title
                                                                                                          • Jun 2003
                                                                                                          • 19634
                                                                                                          #27
                                                                                                          Originally posted by TheDoc
                                                                                                          eMail how we know it today, was history once xml/rss came out. Basically social networks are the same thing but with a pretty user interface. It's kinda smart really - spam is damn near killed.

                                                                                                          You no longer will random contacting people (ie spam email) work, you are subscribed to them directly. If you're not subscribed to them, you can't spam them.. if you are and you spam them, they can drop you and you can't ever spam them again.

                                                                                                          Now lets bring in gMail.. while it's still email, they archive conversions together. You have to subscribe to me to text, voice or video chat - which can also archive your conversion. Google is moving deeper into the contacts working like social friends, allowing you to communicate without email.

                                                                                                          It will only take some unix based xml/rss subscribe email system, that works with current email to come around... and everything will change, really fast.
                                                                                                          i still get plenty of spam emails every day. though almost none make it through to the inbox..spam is still pretty profitable I would assume if you know what you are doing. just a few years ago it was profitable for any idiot with dark mailer.
                                                                                                          you don't know you're wearing a leash if you sit by the peg all day..

                                                                                                            Comment

                                                                                                            • Paul Markham
                                                                                                              Too old to care
                                                                                                              • Jun 2001
                                                                                                              • 52942
                                                                                                              #28
                                                                                                              Originally posted by marketsmart
                                                                                                              teenagers aren't in the job market yet where email is used to conduct business...

                                                                                                              email is not going anywhere..
                                                                                                              .
                                                                                                              Agreed. I can't see us sending FTP information via FB.

                                                                                                              The day the needs of Teenagers dictate the direction of the Internet is the day we all go back to finding normal jobs. They want most things for free on the Net.



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                                                                                                                • ottopottomouse
                                                                                                                  She is ugly, bad luck.
                                                                                                                  • Jan 2010
                                                                                                                  • 13177
                                                                                                                  #29
                                                                                                                  Email isn't going anywhere but if you want to jump the queue of unread email then text someone instead as people seem unable to ignore their phone.
                                                                                                                  ↑ see post ↑
                                                                                                                  13101

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