Crazy Marketing Concepts - Read -

Collapse
X
Collapse
 
  • Page of 1
  • Time
  • Show
Clear All
new posts
Previous template Next
  • VHNet
    Confirmed User
    • May 2005
    • 386
    #1

    Crazy Marketing Concepts - Read -

    http://returnmyjedi.com/2010/06/craz...ting-concepts/

    Kind of a work in progress...trying to figure out how to apply some of these theories. Should be helpful to you.

    Would love comments, suggestions, criticism.

    Bringing mainstream marketing to the Adult Industry

    ICQ: 221976033
    Tags: None
    • fatfoo
      ICQ:649699063
      • Mar 2003
      • 27763
      #2
      Here is some of my criticism:

      1) The site does not talk about the Jedi

      2) It does not talk about the levitation skill or the telekinesis skill

      3) Pavlov's Dog - that's an interesting experiment. I'll be sure check off this story from my reading list.

      4) Interesting read about how moods can cause spontaneous purchases
      Send me an email: [email protected]

        Comment

        • CyberHustler
          Masterbaiter
          • Feb 2006
          • 28741
          #3
          That was actually a pretty interesting read, thanks for sharing.
          “If you can convince the lowest white man he’s better than the best colored man, he won’t notice you’re picking his pocket. Hell, give him somebody to look down on, and he’ll empty his pockets for you.”

            Comment

            • VHNet
              Confirmed User
              • May 2005
              • 386
              #4
              Originally posted by NanoBot
              That was actually a pretty interesting read, thanks for sharing.
              Appreciate it. Thanks
              Bringing mainstream marketing to the Adult Industry

              ICQ: 221976033

                Comment

                • Domain Diva
                  Too lazy to set a custom title
                  • Oct 2007
                  • 10180
                  #5
                  Very interesting read...thanks.

                  One part I related to was this ....."a surprise reward caused even more activation in the dopamine neurons. ?

                  What I try to do is add some sort of surprise bonus product into a sale after its ordered.....i see many other marketing corps/people do the same..so it was interesting to see this part mentioned.

                  Keep writing more .....

                  Cams-Tube-Dating Domains Available At Trade Prices !
                  Domains For Sale ICQ:494318698

                    Comment

                    • VHNet
                      Confirmed User
                      • May 2005
                      • 386
                      #6
                      Originally posted by CyberClaire
                      Very interesting read...thanks.

                      One part I related to was this ....."a surprise reward caused even more activation in the dopamine neurons. ?

                      What I try to do is add some sort of surprise bonus product into a sale after its ordered.....i see many other marketing corps/people do the same..so it was interesting to see this part mentioned.

                      Keep writing more .....
                      It's a great technique for building relationships with customers, or just plain attempting to retain or shock them. Gamefly, for example, gives you a $5 reward coupon every 3 months you're a customer .... they don't tell you this until you get your first one. Then suddenly "Claim your $5 reward! We love you as a customer!" . Definitely emits a stronger bond than if I was expecting it...more like a "wow, that's really cool they did that" vs. something like "i'm just waiting around for my $5 card...then i'm outta here".
                      Bringing mainstream marketing to the Adult Industry

                      ICQ: 221976033

                        Comment

                        • Domain Diva
                          Too lazy to set a custom title
                          • Oct 2007
                          • 10180
                          #7
                          Originally posted by VHNet
                          It's a great technique for building relationships with customers, or just plain attempting to retain or shock them. Gamefly, for example, gives you a $5 reward coupon every 3 months you're a customer .... they don't tell you this until you get your first one. Then suddenly "Claim your $5 reward! We love you as a customer!" . Definitely emits a stronger bond than if I was expecting it...more like a "wow, that's really cool they did that" vs. something like "i'm just waiting around for my $5 card...then i'm outta here".
                          Cool ..nice example.

                          im currently studying the effects of colors..shapes/images..and sizes related to buying patterns.........

                          Bookmarked your blog for future reading....

                          Cams-Tube-Dating Domains Available At Trade Prices !
                          Domains For Sale ICQ:494318698

                            Comment

                            • dyna mo
                              just a fucking jerk
                              • Dec 2008
                              • 68184
                              #8
                              Originally posted by VHNet
                              It's a great technique for building relationships with customers, or just plain attempting to retain or shock them. Gamefly, for example, gives you a $5 reward coupon every 3 months you're a customer .... they don't tell you this until you get your first one. Then suddenly "Claim your $5 reward! We love you as a customer!" . Definitely emits a stronger bond than if I was expecting it...more like a "wow, that's really cool they did that" vs. something like "i'm just waiting around for my $5 card...then i'm outta here".
                              yes and it makes much more sense than teaser deals to attract new customers that piss off loyal customers in the process.

                              thanks for the article!

                                Comment

                                • $5 submissions
                                  I help you SUCCEED
                                  • Nov 2003
                                  • 32195
                                  #9
                                  Great blog. Would you like to swap links with a PR3 Webmaster blog? Mine is http://www.highrevenue.com

                                    Comment

                                    • Sandokan
                                      Confirmed User
                                      • May 2010
                                      • 222
                                      #10
                                      Nice new concept of thinking

                                        Comment

                                        • VHNet
                                          Confirmed User
                                          • May 2005
                                          • 386
                                          #11
                                          Bump for the morning crowd - throw me some ideas, concepts, help me make sense of my scatter ass brained thinking
                                          Bringing mainstream marketing to the Adult Industry

                                          ICQ: 221976033

                                            Comment

                                            • DamianJ
                                              Too lazy to set a custom title
                                              • Jul 2006
                                              • 15808
                                              #12
                                              Cool. Good to see another person writing marketing for the porn industry and not cutting and pasting BS non-porn marketing!

                                              One question. How do you imply scarcity for porn. You said you used the technique reliably, do you have an example for me to look at?

                                                Comment

                                                • Agent 488
                                                  Registered User
                                                  • Feb 2006
                                                  • 22511
                                                  #13
                                                  thanks for spamming every blog post.

                                                    Comment

                                                    • seeandsee
                                                      Check SIG!
                                                      • Mar 2006
                                                      • 50945
                                                      #14
                                                      "Yes, I believe there is a problem with Tube Sites that “reveal too much.” If a person can fulfill their search for a pleasurable experience on a free tube site with full length videos, they have absolutely no reason to make a purchase of a product. This hurts not only the sponsors, but also the tube site owner him/herself. "

                                                      He blames tubes so ruin your full movies tube and make sales!
                                                      BUY MY SIG - 50$/Year

                                                      Contact here

                                                        Comment

                                                        • VHNet
                                                          Confirmed User
                                                          • May 2005
                                                          • 386
                                                          #15
                                                          Originally posted by DamianJ
                                                          Cool. Good to see another person writing marketing for the porn industry and not cutting and pasting BS non-porn marketing!

                                                          One question. How do you imply scarcity for porn. You said you used the technique reliably, do you have an example for me to look at?
                                                          That's one of the concepts I'm trying to figure out how to apply with porn, I used to very reliably with mainstream marketing. It can be done...I'm just trying to crank the gears with it.

                                                          A few ideas, maybe you can give feedback?

                                                          - Countdown timer used for "exclusive" deals/content of people that visited from XYZ affiliate? (A custom PHP script could easily and dynamically do this, and I can bet confidently that if the message is personalized, instead of a generic front page landing page, conversions will increase)

                                                          - Brand the membership site more as a member's only club (like a private golf course) than just a place to get some porn. I.e. members receive discounts, tickets to AVN's, whatever you can think of that makes it seem exclusive to them. Shit that Joe Consumer only dreams he could have access to.

                                                          - Fake a lawsuit. "We're only allowed to show this content for the next 30 days thanks to her lawyers."

                                                          - Brazzers does this, if I remember correctly. After you're a member for X amount of days, you get access to HDef videos. Maybe a spin on something like that?

                                                          Sorry I don't have solid ideas yet, but like I mentioned in that article...I'm still trying to piece together what I can from it and make it useful.
                                                          Bringing mainstream marketing to the Adult Industry

                                                          ICQ: 221976033

                                                            Comment

                                                            • VHNet
                                                              Confirmed User
                                                              • May 2005
                                                              • 386
                                                              #16
                                                              Originally posted by seeandsee
                                                              "Yes, I believe there is a problem with Tube Sites that ?reveal too much.? If a person can fulfill their search for a pleasurable experience on a free tube site with full length videos, they have absolutely no reason to make a purchase of a product. This hurts not only the sponsors, but also the tube site owner him/herself. "

                                                              He blames tubes so ruin your full movies tube and make sales!
                                                              Haha, to be fair, I'm not blaming tubes for everything, I'm attempting to make sense of it all. As a behavioral marketer...I believe that the half-assed explanation I gave should make some sense. I'm simply trying to explain that I do not believe full content free tube sites can be a long term business model. If what can be learned from the human brain is correct (which we have to assume that current theories about it are true...we have nothing else to go off of), then people will simply learn that they never have to buy an adult product again...just dial up XYZ tube site and away they go.

                                                              No money for sponsors = no money for content creators/actors/actresses = no people willing to work for forced lowered industry wages = turning the porn industry into something relative to the US Steel industry. (Maybe I'm wrong though)
                                                              Bringing mainstream marketing to the Adult Industry

                                                              ICQ: 221976033

                                                                Comment

                                                                • VHNet
                                                                  Confirmed User
                                                                  • May 2005
                                                                  • 386
                                                                  #17
                                                                  Originally posted by CyberClaire
                                                                  Cool ..nice example.

                                                                  im currently studying the effects of colors..shapes/images..and sizes related to buying patterns.........

                                                                  Bookmarked your blog for future reading....
                                                                  This is a great idea...especially if you can use it to sell more of your apps. Someone's going to be more likely to buy something that you can show has been through the testing "ringer" and is now proven to work (as long as you can show this) vs. an app that just has a great sales page.

                                                                  It'll even work for sponsors...if you can show that recent changes to your site has increased conversions by 30%, 50%, 100%, your affiliates need to do nothing more than get eyeballs on your page to make more money. More money for you as a sponsor, and more money for your affiliates = long term thinking and success.
                                                                  Bringing mainstream marketing to the Adult Industry

                                                                  ICQ: 221976033

                                                                    Comment

                                                                    • VHNet
                                                                      Confirmed User
                                                                      • May 2005
                                                                      • 386
                                                                      #18
                                                                      Originally posted by Agent 488
                                                                      thanks for spamming every blog post.
                                                                      I do not believe I'm spamming...I'm not benefiting from any of this. Census seems to be that my articles are helpful.
                                                                      Bringing mainstream marketing to the Adult Industry

                                                                      ICQ: 221976033

                                                                        Comment

                                                                        • DamianJ
                                                                          Too lazy to set a custom title
                                                                          • Jul 2006
                                                                          • 15808
                                                                          #19
                                                                          Originally posted by VHNet
                                                                          That's one of the concepts I'm trying to figure out how to apply with porn, I used to very reliably with mainstream marketing. It can be done...I'm just trying to crank the gears with it.
                                                                          Yes, I know it works in mainstream, wondered how you saw it playing out for adult...

                                                                          Originally posted by VHNet
                                                                          A few ideas, maybe you can give feedback?

                                                                          - Countdown timer used for "exclusive" deals/content of people that visited from XYZ affiliate? (A custom PHP script could easily and dynamically do this, and I can bet confidently that if the message is personalized, instead of a generic front page landing page, conversions will increase)

                                                                          - Brand the membership site more as a member's only club (like a private golf course) than just a place to get some porn. I.e. members receive discounts, tickets to AVN's, whatever you can think of that makes it seem exclusive to them. Shit that Joe Consumer only dreams he could have access to.

                                                                          - Fake a lawsuit. "We're only allowed to show this content for the next 30 days thanks to her lawyers."

                                                                          - Brazzers does this, if I remember correctly. After you're a member for X amount of days, you get access to HDef videos. Maybe a spin on something like that?

                                                                          Sorry I don't have solid ideas yet, but like I mentioned in that article...I'm still trying to piece together what I can from it and make it useful.
                                                                          None of those ideas are really about scarcity, are they? I get that special offers on woot saying 87 left at this price works. But I still fail to see how you can make porn scarce.

                                                                          I like the idea, just can't see how to make it work...

                                                                          How about a scarce price point.

                                                                          Next x people get the site membership for only 20 bucks a month?
                                                                          First x joins a day gets x discount?
                                                                          Every day/week/month there is an x minute period when all sales are halfprice?

                                                                            Comment

                                                                            • martinsc
                                                                              Too lazy to set a custom title
                                                                              • Jun 2005
                                                                              • 27047
                                                                              #20
                                                                              bookmarked for later...
                                                                              Make Money

                                                                                Comment

                                                                                • Caligari
                                                                                  Confirmed User
                                                                                  • Oct 2009
                                                                                  • 5414
                                                                                  #21
                                                                                  another great article, keep em coming!


                                                                                  Originally posted by CyberClaire
                                                                                  Cool ..nice example.

                                                                                  im currently studying the effects of colors..shapes/images..and sizes related to buying patterns.........

                                                                                  Bookmarked your blog for future reading....
                                                                                  Its an absolute fact.
                                                                                  Years ago I was a commercial estimator for a huge floor covering company in california. They were so big they hired an in house "color psychologist" to promote high end sales.
                                                                                  Of course at the time many people that worked there thought this was complete b.s.,
                                                                                  but color can play a siginficant part in the act of a sale.
                                                                                  ATTN Webmasters Cruel Bucks - LIVE Gonzo Does Not Pay
                                                                                  ------------------------------------------------
                                                                                  Animal Rescue Click Here to Feed An Animal for Free

                                                                                    Comment

                                                                                    • plsureking
                                                                                      bored
                                                                                      • Aug 2003
                                                                                      • 4905
                                                                                      #22
                                                                                      ya the tube part is dreaming lol
                                                                                      PornCMS / low cost paysite management with hosting

                                                                                        Comment

                                                                                        • dyna mo
                                                                                          just a fucking jerk
                                                                                          • Dec 2008
                                                                                          • 68184
                                                                                          #23
                                                                                          anyone interested in increased web usability from colors/shapes/sizes/placement would gain from reading anything by jakob neilsen.

                                                                                            Comment

                                                                                            • Hank_Heartland
                                                                                              Confirmed User
                                                                                              • Sep 2002
                                                                                              • 3987
                                                                                              #24
                                                                                              Originally posted by DamianJ
                                                                                              Yes, I know it works in mainstream, wondered how you saw it playing out for adult...



                                                                                              None of those ideas are really about scarcity, are they? I get that special offers on woot saying 87 left at this price works. But I still fail to see how you can make porn scarce.

                                                                                              I like the idea, just can't see how to make it work...

                                                                                              How about a scarce price point.

                                                                                              Next x people get the site membership for only 20 bucks a month?
                                                                                              First x joins a day gets x discount?
                                                                                              Every day/week/month there is an x minute period when all sales are halfprice?
                                                                                              The first think porn needs to do is throw the word "discount" out the window and learn to add value to what you are selling. Why do the poorest people spend the little money they have on the most expenses stuff they can find...Because it has a hell of alot of value to them

                                                                                              Porn needs to learn how to add more value to what it's selling and stop the use car/discount selling approach
                                                                                              Icq = 459565429 AIM = butlerhankb http://stripperpins.com
                                                                                              Twitter = @stripperpins Facebook = Stripperpins.com
                                                                                              [email protected]

                                                                                                Comment

                                                                                                • VHNet
                                                                                                  Confirmed User
                                                                                                  • May 2005
                                                                                                  • 386
                                                                                                  #25
                                                                                                  Originally posted by plsureking
                                                                                                  ya the tube part is dreaming lol
                                                                                                  Unfortunately you might be right. Won't know until I can gather some sort of a case study together.
                                                                                                  Bringing mainstream marketing to the Adult Industry

                                                                                                  ICQ: 221976033

                                                                                                    Comment

                                                                                                    • VHNet
                                                                                                      Confirmed User
                                                                                                      • May 2005
                                                                                                      • 386
                                                                                                      #26
                                                                                                      Originally posted by DamianJ
                                                                                                      None of those ideas are really about scarcity, are they? I get that special offers on woot saying 87 left at this price works. But I still fail to see how you can make porn scarce.

                                                                                                      I like the idea, just can't see how to make it work...

                                                                                                      How about a scarce price point.

                                                                                                      Next x people get the site membership for only 20 bucks a month?
                                                                                                      First x joins a day gets x discount?
                                                                                                      Every day/week/month there is an x minute period when all sales are halfprice?
                                                                                                      Probably the closest to scarcity is the "Fake Lawsuit" idea proposed. My coffee hadn't kicked in yet when I wrote that reply...exclusivity <> scarcity, but it can be used for the same purpose.

                                                                                                      I would likely stray from the word discount - for fear of devaluing the brand - but you're on the right track. Maybe we could throw some ideas around on ICQ and come up with something solid?

                                                                                                      I'm thinking of scarcity...something more along the lines of...if there's a sale on something I really want, and half the shelves in the store are already gone...that makes me feel like I HAVE to get the damn thing ASAP or I'll miss out (despite them being fully stocked in the back room, and a fresh supply of that product tomorrow)....These mainstream 'gurus' have been trying this forever with crap like "This offer is SO good that I can only offer it to 100 people"....when you know damned well they let anyone and everyone in.

                                                                                                      Maybe applying something like that to a membership page - give off the feeling that "half the shelves are already emptied"....not sure at the moment how it can be done...but it'd be very powerful.
                                                                                                      Bringing mainstream marketing to the Adult Industry

                                                                                                      ICQ: 221976033

                                                                                                        Comment

                                                                                                        • DamianJ
                                                                                                          Too lazy to set a custom title
                                                                                                          • Jul 2006
                                                                                                          • 15808
                                                                                                          #27
                                                                                                          Originally posted by Hank_Heartland
                                                                                                          The first think porn needs to do is throw the word "discount" out the window and learn to add value to what you are selling. Why do the poorest people spend the little money they have on the most expenses stuff they can find...Because it has a hell of alot of value to them

                                                                                                          Porn needs to learn how to add more value to what it's selling and stop the use car/discount selling approach
                                                                                                          The poorest people spend money on food and housing. I think you might be getting confused with The Lipstick Theory?

                                                                                                          Either way, can you give me an example of a join page/tour you think does a good job 'adding value' to the join fee?

                                                                                                            Comment

                                                                                                            • Raf1
                                                                                                              Too lazy to set a custom title
                                                                                                              • Oct 2003
                                                                                                              • 12117
                                                                                                              #28
                                                                                                              interesting read
                                                                                                              80% Revshare or 30$ PPS on $1 trials: 200 Niches = Vidz.com Galleries / FLVs / Embeds
                                                                                                              3 & 5mins FLVs | RSS & Tube Feeds | Matching Thumbs | FLV Browser & Exporter | No Prechecked Xsales
                                                                                                              >> Mobile Redirection Script: mobile.vidz.com also paying 80% net Lifetime << ICQ: 198-394-557

                                                                                                                Comment

                                                                                                                • VHNet
                                                                                                                  Confirmed User
                                                                                                                  • May 2005
                                                                                                                  • 386
                                                                                                                  #29
                                                                                                                  Originally posted by Hank_Heartland
                                                                                                                  The first think porn needs to do is throw the word "discount" out the window and learn to add value to what you are selling. Why do the poorest people spend the little money they have on the most expenses stuff they can find...Because it has a hell of alot of value to them

                                                                                                                  Porn needs to learn how to add more value to what it's selling and stop the use car/discount selling approach
                                                                                                                  I have to believe that the poorest people are spending the bulk of their money on food and housing also. I'm thinking the lower-middle class is who spends the money, keeping them in the lower-middle class, but making them feel rich.

                                                                                                                  Would love to see an example of a page that might be doing this now, btw, if you can find one.
                                                                                                                  Bringing mainstream marketing to the Adult Industry

                                                                                                                  ICQ: 221976033

                                                                                                                    Comment

                                                                                                                    • DamianJ
                                                                                                                      Too lazy to set a custom title
                                                                                                                      • Jul 2006
                                                                                                                      • 15808
                                                                                                                      #30
                                                                                                                      Lipstick Theory


                                                                                                                      http://en.wikipedia.org/wiki/Lipstick_effect

                                                                                                                        Comment

                                                                                                                        • gideongallery
                                                                                                                          Confirmed User
                                                                                                                          • Aug 2003
                                                                                                                          • 7082
                                                                                                                          #31
                                                                                                                          Originally posted by VHNet
                                                                                                                          Probably the closest to scarcity is the "Fake Lawsuit" idea proposed. My coffee hadn't kicked in yet when I wrote that reply...exclusivity <> scarcity, but it can be used for the same purpose.

                                                                                                                          I would likely stray from the word discount - for fear of devaluing the brand - but you're on the right track. Maybe we could throw some ideas around on ICQ and come up with something solid?

                                                                                                                          I'm thinking of scarcity...something more along the lines of...if there's a sale on something I really want, and half the shelves in the store are already gone...that makes me feel like I HAVE to get the damn thing ASAP or I'll miss out (despite them being fully stocked in the back room, and a fresh supply of that product tomorrow)....These mainstream 'gurus' have been trying this forever with crap like "This offer is SO good that I can only offer it to 100 people"....when you know damned well they let anyone and everyone in.

                                                                                                                          Maybe applying something like that to a membership page - give off the feeling that "half the shelves are already emptied"....not sure at the moment how it can be done...but it'd be very powerful.
                                                                                                                          fake scarcity doesn't work
                                                                                                                          the torrents blow that out of the water
                                                                                                                          and if access shifting becomes a fair use right you can kiss any hopes of stoping the alternative download when your product is no longer available.

                                                                                                                          “When crimes occur through the mail, you don’t shut the post office down,” Steve Wozniak

                                                                                                                            Comment

                                                                                                                            • gideongallery
                                                                                                                              Confirmed User
                                                                                                                              • Aug 2003
                                                                                                                              • 7082
                                                                                                                              #32
                                                                                                                              Originally posted by DamianJ
                                                                                                                              Yes, I know it works in mainstream, wondered how you saw it playing out for adult...
                                                                                                                              2girlsteachsex.com did a mass control style launch for superman stamina.

                                                                                                                              None of those ideas are really about scarcity, are they? I get that special offers on woot saying 87 left at this price works. But I still fail to see how you can make porn scarce.

                                                                                                                              I like the idea, just can't see how to make it work...

                                                                                                                              How about a scarce price point.

                                                                                                                              Next x people get the site membership for only 20 bucks a month?
                                                                                                                              First x joins a day gets x discount?
                                                                                                                              Every day/week/month there is an x minute period when all sales are halfprice?

                                                                                                                              “When crimes occur through the mail, you don’t shut the post office down,” Steve Wozniak

                                                                                                                                Comment

                                                                                                                                Previous template Next
                                                                                                                                Working...