Tubes R Not the Death of the Industry

In the previous millennium, when my very first vid came out, it had an anti piracy message in the middle of the vid between scenes. The fact that there was a message took up 2 sentences of my 2 paragraph AVN review and they took off 1/2 of a star from the rating, because the vid had that message.

I wrote AVN to complain that a company that views them self to be the voice of the adult industry should think about what they are saying by their actions-they should be supporting my anti piracy message. They told me-"rules are rules."

When DVDs first started to become big, you couldn't dupe them on a computer. You had to pay $2,000 for the glass master, another grand for the authoring and then about $2 a unit for the case, cover and disc. The number 1 duper of adult DVDs-because he was the cheapest-was also the #1 seller of pirated DVDs. Absolute fact.

There were numerous law suits and criminal investigations and trials against him. Yet 80% of the industry used him cause he was top quality and bottom price. He would double the order and send half out his back door. As far as I know he never went to jail, he never shut his door, he never changed his business practices and he's still one of the adult industry's #1 dupers.

The list of bullshit about theft in the adult industry ranges from serious Mafia control of distribution, to John Stagliano starting Evil Angel because he felt he was being stolen from, to "tube sites" allowing up loaders to put up anything they want. The list is much longer than John Holmes famous member and like that famous member-it will always grow.

Dealing with losses from theft/piracy will always be a serious part of the industry. It's an unsolvable problem.

Theft is NOT what has caused the industry jobs. The industry itself did that. The industry started and continues the downward spiral of price vs. quality. Quantity vs. quality.

The manufacturer's price for a video ranged from $10-15 with $12 being the industry average. I would see my product which I was paid $12 for, priced from $20 in a New York store up to $60 in a mid west store. After 6-8 months or so, your production would make a second run and sell the same tape for $2-3. Those would be $10-20 in a store. Adult materials had the highest gross profit margins of most any retail item.

Most adult bookstores are chains of various sizes. Most adult wholesale distributors were bookstore chains wanting to get the manufacturer price. Some manufacturers were also distributors and store chain owners.

The net started a manufacturer-direct-to-retail end user chain. Allowing manufacturers to rake in the retail big bucks. You didn't need to invest in DVDs and stock them, lay out big bucks for inventory and wait 90 days for distributors to pay you. A manufacturer at any given time had a minimum of $300,000 in collectibles on the street. A big company had 5 times that much.

Cheap video cameras caused cheap production at the cost of quality. Cheap distribution channels caused further pricing wars and it goes on and on-price vs quality. The huge appetite for porn that the net created, was filled more and more by shit that is cheap. Eventually, shit became the new standard of quality!

Tube sites are not the downfall of the adult industry. Making cheaper shit is! When all you can say about your product as its major competitive advantage is: "it's cheaper" that says it all-a bunch of whores trying to under cut each other with lower pricing, cutting through the distribution chains by manufacturer direct retail...the bottom line-jobs get lost.

American cars couldn't sell at one time cause they were shit. Hagadaz Ice Cream became famous because all other ice creams were in a price war-producing cheaper and cheaper shit! Industry by industry, in the history of business, sell on price and not quality-jobs get lost.

The adult industry is far from being as bad off as the American auto industry was when Chrysler was bailed out but the revitalization of the adult industry needs to come from reinventing itself and returning VALUE in the product, rather than the current business model of: most people will get it for free so don't invest in it. SELL SHIT!

It is the industry, not the consumer that ruined the value of its product. People pay you what you prove your product is worth! It was the industry not the consumer that made "FREE" the right price to pay for porn. It's the industry and not the consumer that needs to repair its mistakes and reinvent itself. There is no real reason the industry gives the consumer to pay for it's product. In business the number 1-10 top rules of business:

the customer
the customer
the customer
the customer
the customer
the customer
the customer
the customer
the customer
THE CUSTOMER!

YO-ADULT INDUSTRY-WAKE UP!!!


Want to stop losing jobs-go back to the basics of all business and follow those 10 rules. Want to get paid for your work-put the value back in your product! Stop your fucking whining and do the work!