Quote:
Originally Posted by kristin
Eh, I didn't get any more accomplished at AdTech when I went a couple of years ago, I found many of the companies there to be "behind the times." I remember one ad company was excited to announce campaign tracking! Heh.
I haven't gotten a badge for Internext in the longest time because I never used the show, I just setup meetings and went to dinners.
Personally I've always gotten more done when I go on small trips. Half the time when we go on vacation, I'll try to get one dinner in with a company and I've always come back with biz.
However, I do agree with you that more piggybacking needs to happen. As you can see by the many threads, people's businesses are hurting, there isn't money to send reps to 10 shows/year for most.
I know we have to get enough ROI from each show to cover our expenses, or we can't go to the next one.
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I've never been to ad tech so I don't know about that one. I do know shows like the web 2.0 show usually discuss where the web is going and what to be prepared for. Something our industry is WAAAAAAAAAAAAAAAAAAAAAAAAY behind on.